Podhigai Ads bags ad display rights inside Moore Market Railway Station in Chennai

In OOH News By M4G Bureau - April 14, 2022

Chennai based Podhigai Ads has won the tender for the display of advertisements inside the Moore Market Complex suburban station in Chennai for a period of 3 years.

Omnicom Media Group launches programmatic marketplace for point-of-purchase 80,000+ screens in US

In OOH News By M4G Bureau - April 13, 2022

Live since April 8, this private marketplace (PMP) gives OMG clients preferred access to net new and existing consumer touchpoints and the latest advances in place-based inventory from leading retail vendors/networks

Xperia Group innovatively highlights Magicbricks ‘Property Sahi. Services Sabhi’ value proposition

In Campaigns By M4G Bureau - April 13, 2022

The innovation highlights each of the services offered by online property marketplace

Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma

In Gallery By - April 13, 2022

“Our endeavour is to help media owners get the best returns that encourage them to invest more in the business,” states Gulab Patil in an interview with Rajiv Raghunath. He cites how programmatic assists DOOH advertisers at different stages -- planning, real-time audience targeting and ad serving, and post-campaign analysis.

NCRTC plans for FOB with travelator between Sarai Kale Khan RRTS Station & Hazrat Nizamuddin Rly Stn

In OOH News By M4G Bureau - April 12, 2022

Sarai Kale Khan station is one of the largest stations on 82 Km long Delhi- Ghaziabad- Meerut RRTS corridor. With Multi-Modal Integration (MMI) at its core, this 215 m long, 50 m wide and 15 m high RRTS station is strategically located in close vicinity of Delhi Metro Station, Indian Railway’s Hazrat Nizamuddin station and Vir Haqiqat Rai ISBT.

Prakash Arts takes up Associate Sponsorship of Outdoor Advertising Convention (OAC) 2022

In OOH News By M4G Bureau - April 12, 2022

The OOH major has maintained a long-standing brand association with OAC, extending key support to this annual event.

GroupM in partnership with Moving Walls for performance-driven, verifiable DOOH advertising in Malaysia

In OOH News By Rajiv Raghunath - April 11, 2022

The partnership enables clients of GroupM agencies (Mindshare, m/Six, MediaCom, and Wavemaker) to leverage Moving Audiences Plus

Greater Chennai Corporation exploring ways to boost ad revenues

In OOH News By M4G Bureau - April 11, 2022

The civic body is reportedly looking to amend the Chennai City Municipal Corporation (CCMC) Act

'AOOH helps a brand reach the right people at the right time and at the right moment'

In Viewpoints By N Jayalakshmi - April 11, 2022

As OOH increasingly becomes part of convergence, Audio OOH (AOOH) could well become an integral part of it. In an exclusive conversation with Media4Growth/Outdoor Asia, Ryan Fuss, Senior Vice President Global Media Solutions, Stingray talks about the relevance of AOOH as a marketing medium for brands.

Srishti Group bags ad display rights at key locations inside Chennai International Airport

In OOH News By Rajiv Raghunath - April 08, 2022

As a strong votary of DOOH media, Srishti Group will have all its media assets in the digital format, catering mainly to the domestic air passengers who are the target audiences for most advertising brands