Results For "AL"
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‘Neuroscience has a lot to add to the hit rate of marketing & advertising’
Arvind Sahay, Professor of Marketing at the Indian Institute of Management (IIM) Ahmedabad shares deep insights on the application of neuroscience in marketing and advertising, in an interview with Rajiv Raghunath. Prof. Sahay, author of the book ‘Brands & The Brain’, explains how neuroscience can be applied to placement of OOH media. While, larger brands are more attuned to the benefits of neuromarketing, there are opportunities for smaller brands to test these waters, he says.
UK’s circular economy specialist Reconomy teams up with Out of Hand, MYgroup to convert printed banners into bags
In OOH Solutions By Rajiv Raghunath - May 31, 2022
Reconomy has partnered with outdoor signage, advertising and promotional materials experts Out of Hand and recycling specialists MYgroup to recycle printed banners into litter picking bags for charity Surfers Against Sewage
XI International OOH Congress to be held in Zavidovo, Russia during Sept 15-18
In OOH News By Rajiv Raghunath - May 30, 2022
Russia’s leading OOH operators TMG and Vostok-Media are at the helm to organise the Congress; the last edition of International OOH Congress was held in St Petersburg in 2018.
Skoda Auto India Marketing Head Tarun Jha part of Outdoor Advertising Awards 2022 Jury
In OOH News By M4G Bureau - May 30, 2022
As Head of Marketing at Škoda Auto India, Tarun Jha is responsible for brand and product strategy, communications, media, digital, customer experience, retail marketing and events.
Show some love for Classic OOH: Tom Goddard, President, WOO
In OOH News By M4G Bureau - May 30, 2022
A balance between traditional and DOOH would create another golden age of OOH, stated Sean Reilly, CEO of the US's Lamar Advertising
‘There’s zero excuse for DOOH to not be an additive element to cities’
In Viewpoints By Rajiv Raghunath - May 27, 2022
Richard Malton, Chief Marketing Officer, Ocean Outdoor, UK shares his perspectives on OOH can transform cities directly or indirectly, in an interview with Rajiv Raghunath.
UK-based 75Media in 10-yr deal with OOH asset provider Wildstone
In OOH News By Rajiv Raghunath - May 27, 2022
The deal will help 75Media to become the largest independ-ent OOH operator in the North of England
Location Media Xchange introduces revenue management suite for OOH media owners
In Digital OOH By M4G Bureau - May 27, 2022
The revenue management suite helps OOH media owners to efficiently manage multiple sales channels
Madison Media Ultra bags Media AOR of Jyothy Labs
In OOH News By M4G Bureau - May 27, 2022
Jyothy MR, Managing Director, Jyothy Labs, says, “We believe our brands will be ably assisted with Madison’s well rounded integrated media solutions in meeting our marketing objectives.”
Pond’s Super Light Gel making waves
In Campaigns By M4G Bureau - May 26, 2022
Rapport has executed this innovative 3D billboard campaign for Pond’s using Zen Digital’s Broadcoasters platform.
