Rohit Markanday, Dy. General Manager - Trade Marketing, Adani Wilmar is part of OAA 2022 Jury

In OOH News By M4G Bureau - July 01, 2022

Rohit is a sales, advertising and marketing professional with experience of 22+ years, who started his career with LT Foods Ltd, which has Daawat Basmati Rice as its flagship brand with market leadership position in Delhi NCR.

‘Prospects bright for pDOOH inclusion in omni-channel campaigns’

In Viewpoints By Rajiv Raghunath - July 01, 2022

Calvin Chan, CEO - China, VIOOH shares his thoughts on the pDOOH opportunities in mainland China and Hong Kong markets, in an interview with Rajiv Raghunath. Edited excerpts:

UK’s CO2e emissions to be displayed live for first time using satellite technology

In Digital OOH By Rajiv Raghunath - July 01, 2022

Climate tech start-ups Doconomy and Kayrros have launched ‘The 2030 Forecast’, a first of its kind climate literacy initiative that uses outdoor digital displays to show a weekly snapshot of carbon emissions footprint from energy, industry, road transportation and domestic aviation.

Shwetal Basu, Chief of Marketing and Communication, Shoppers Stop, joins OAA 2022 jury

In OOH News By M4G Bureau - June 30, 2022

Shwetal comes with 20 years of experience in customer behaviour, marketing, and communications across multiple industries such as FMCG, telecom, security services, banking, and retail.

Ocean Outdoor presents 1st real world & metaverse collaboration through DOOH

In Digital OOH By Rajiv Raghunath - June 29, 2022

Digital art experience with Immersive KIND celebrates 50 Years of Pride

pDOOH platform The Neuron launches DOOH Design Studio

In Digital OOH By Rajiv Raghunath - June 29, 2022

The DOOH Design Studio is a specialist digital billboard creative design studio

Saibal Biswas joins MediBuddy as Head of Marketing

In OOH News By M4G Bureau - June 28, 2022

“The HealthTech space is seeing unprecedented digital transformation and relentless innovation as it marches forward. Looking forward to embracing the new challenge and leveraging my past experiences in creating a distinct identity for MediBuddy,” says Saibal Biswas

Toronto-based Atreda launches DSP Adstanding for DOOH

In OOH News By M4G Bureau - June 28, 2022

Brand advertisers will be able to use Adstanding’s self-service platform to access a network of 250,000 digital screens across North America

UK’s Ocean Outdoor brings Wimbledon to its full motion network

In Digital OOH By Rajiv Raghunath - June 28, 2022

Director of Ocean Labs Catherine Morgan says: “By bringing SW19 to W12, visitors to Westfield London will be able to soak up the atmosphere and action of The Championships as it happens.”

India TV Marketing Head Nikhil Mathur part of OAA 2022 Jury

In OOH News By M4G Bureau - June 28, 2022

Nikhil Mathur has 15 years of experience in brand marketing and events and has played an instrumental role in establishing several key news media brands.