Sounak Bhowmick, Country Brand Manager of Tablez Retail, LULU Group, joins OAA 2022 Jury

In OOH News By M4G Bureau - July 08, 2022

Sounak Bhowmick, who heads the brands GO Sport, Desigual & Yoyoso and House of Toys from Tablez Retail - the retail arm of LULU Group International, is passionate about building consumer-obsessed brands.

Sonam Pradhan, Head - Integrated Media & Advertising, Mahindra Rise, part of OAA 2022 Jury

In OOH News By M4G Bureau - July 07, 2022

Sonam comes with over 16 years of experience in media and advertising, and some of her major achievements in the past three years include the launch of Scorpio N, Bolero NEO, the All New-THAR, Mahindra XUV700 and Mahindra Electric Vision.

Jun Sakurai, CEO, LIVE BOARD, Japan to speak on globalisation of DOOH business at OAC 2022

In OOH News By M4G Bureau - July 07, 2022

Jun Sakurai has more than 20 years of experience working in the media & agency industry; before taking over as CEO of LIVE BOARD, Jun was CEO of dentsu X Vietnam, and MD of dentsu X China before that.

Ritu Mittal, Head of Marketing & Digital at Bayer Consumer Health Division, joins OAA 2022 Jury

In OOH News By M4G Bureau - July 06, 2022

Ritu is a passionate brand builder and an experienced business leader with over 17 years of experience having worked closely on developing business & brand growth strategies, white space product launches, expansions, and other projects leading multi-functional teams across marketing, sales, finance, product supply, purchases and research.

Wallop Advertising to operationalise large curved DOOH screen in Mumbai shortly

In Digital OOH By Rajiv Raghunath - July 06, 2022

The DOOH media asset has been put up at a busy traffic junction in the vicinity of the Bandra-Kulra Complex (BKC)

Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA, Dubai to speak on creativity & OOH at OAC 2022

In OOH News By M4G Bureau - July 06, 2022

Prerna’s abilities as a designer and a thinker come from a keen understanding of multiple disciplines which makes her a very sought-after and new-age brand creatives in the world.

57% consider brand’s reputation while making a purchase: Axis My India CSI Survey

In Research By M4G Bureau - July 05, 2022

31% reflect on price as the 2nd most important factor; 86% are going out the same for short vacations, malls and restaurants; 90% have still not started going to Cinema halls for watching movies.

Madhu S Dutta, Head of Marketing at Raymond, joins OAA 2022 Jury

In OOH News By M4G Bureau - July 05, 2022

Madhu, who is also GM - Brand, Media & Digital Social, at Raymond, has over 20 years of experience in branding, marketing, media, digital and communication, specialising in the Fashion & Lifestyle category.

Skechers Outdoor goes the extra mile with Kasol Trail Run

In Campaigns By M4G Bureau - July 04, 2022

The Kasol Trail Run, organised by Moustache Escapes and presented by Skechers Outdoor, saw 40 participants run across the jungle terrains of Parvati Valley, marked with an elevation gain up to 2,500 ft. above sea level.

Titus Upputuru, Creative Head - Taproot Dentsu Gurgaon, joins OAA 2022 Jury

In OOH News By M4G Bureau - July 04, 2022

A creative veteran, Titus Upputuru, who is also the National Creative Director of Dentsu One, has over 20 years of experience in advertising. He has written and directed advertisements and short films that won the prestigious Dada Saheb Phalke Award.