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Ogilvy appoints Devika Bulchandani Global CEO
In OOH News By M4G Bureau - September 09, 2022
In this role Devika will be responsible for all aspects of the creative network’s business across 131 offices in 93 countries, spanning its Advertising, Public Relations, Experience, Consulting, and Health units.
Technology: driving element for both cinema and OOH industry
In Gallery By - September 08, 2022
Ajay Mehta Founder & MD, Interactive Television (iTV), and MD, Kinetic India said, “After the pandemic, we are starting from scratch, which gives us a space to correct the mistakes, make it up to date and relevant in the digital age.”
Dettol launches Hygiene Olympiad under its Dettol Banega Swasth India initiative
In OOH News By M4G Bureau - September 07, 2022
24 million children to be reached through Dettol Hygiene Olympiad in 2022
Pernod Ricard, JCDecaux sign an unprecedented data technical alliance
In OOH News By M4G Bureau - September 07, 2022
In a process of continual improvement, the collaborative and agile alliance between Pernod Ricard and JCDecaux will help accelerate the development of new data-related features and technologies and could then be opened up to other non-competitive companies, within the same legal framework and co-construction model.
Redmi K50I powered by MediaTek reinforces ‘Live Extreme’ positioning with DMRC Pink Line train branding
In Campaigns By M4G Bureau - September 05, 2022
The month-long campaign has been launched on multiple media formats offered on the Pink Line including complete external train wrap, 72 display panels available inside the metro trains, and information display screens.
Conde Nast serves an ace on LAX DOOH screens with Serena Williams starring Vogue issue
In OOH News By M4G Bureau - September 05, 2022
The campaign, featuring on JCDecaux media, is directed at drawing passenger attention to the magazine edition that is available at retail outlets in the airport
Bridging the skills gap in Indian OOH as a part of outdoor media news & advertising
In OOH News By N Jayalakshmi - September 05, 2022
As OOH gets ready to embrace new dynamics, enabled by digital technologies and emerging advertiser needs, is the industry empowered with the right skills to match the evolving market demands? What are the key skills that can take the medium to new heights? How can these skills be groomed? How can it effectively become integral part of Outdoor media news and advertising? Can media exist without Advertising?
‘DOOH in Outdoor Advertising is on the ascendancy’
In Viewpoints By Rajiv Raghunath - September 05, 2022
Tim Bleakley, CEO, Ocean Outdoor talks about DOOH prospects in the context of the attention economy and it's impact in outdoor advertising. Edited excerpts of the interview with Rajiv Raghunath.
Chandigarh’s Indian Hobbies House instals EFI VUTEk LX3 Pro UV LED Hybrid printer
In OOH Solutions By M4G Bureau - September 01, 2022
Prakash Chopra, Senior VP Sales at Arrow Digital, says: "The EFI VUTEk LX3 Pro UV LED allows customers to grow their business with high-value specialty substrates, opening doors to more applications and unique, creative opportunities.”
Electrolyte mix brand Liquid I.V. goes green with Swiftmile’s ad network
In Digital OOH By Rajiv Raghunath - September 01, 2022
“We’ve been believers in the Swiftmile Digital OOH Ad Network from day one,” says Glyn Williams, CEO of Skies Above Media.