Rippling goes outdoor on talent hunt

In Campaigns By M4G Bureau - October 06, 2022

Clear messaging - hallmark of the campaign

AQUA leverages pDOOH to drive #AQUADULU hydration reminder campaign in Indonesia

In Digital OOH By M4G Bureau - October 04, 2022

The brand teamed up with Moving Walls to power the 2-phase pDOOH campaign

Australia’s TMS in tie-up with Broadsign to power retail media expansion

In Digital OOH By Rajiv Raghunath - October 04, 2022

The Media Shop TMS is leveraging the Broadsign platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a new collection of 500 screens.

NU Media & Vijay Sales drive Surf Excel Matic cross-marketing initiative

In Campaigns By M4G Bureau - October 03, 2022

The brand activation involved linking the purchase of washing machine at Vijay Sales outlets to the next obvious purchase, the detergent.

Parag Milk Foods’ ‘Pride of Cows’ now in Ahmedabad

In OOH News By M4G Bureau - October 03, 2022

Devendra Shah, Chairman of Parag Milk Foods, says, “For more than a decade, Parag Milk Foods has been a pioneer in the Single Origin milk segment, and we hope to emulate our success in Mumbai, Surat, Delhi, and Pune in Ahmedabad.”

5G rollout could be a gamechanger for DOOH in India

In Digital OOH By M4G Bureau - October 03, 2022

High speed networks set the stage for scale up DOOH campaigns, contextual advertising, among others

‘Brands & agencies see value in transit media advertising’

In Gallery By - October 03, 2022

Alexei Tarasov, CEO of TMG, Russia’s largest transit media operator in a fireside chat with Rajiv Raghunath.

Retail media, omnichannel marketing high up on DPAA Global Video Everywhere Summit agenda

In Digital OOH By Rajiv Raghunath - September 29, 2022

Reaching consumers on the path to purchase has always been important: DPAA

OOH it’s Gabbar Singh vs the Bigg Boss!

In Campaigns By M4G Bureau - September 28, 2022

COLORS Network is strategically using Delhi Metro’s Pink Line to promote the new season of Bigg Boss, while evoking the ever green Bollywood villain ‘Gabbar Singh’ to grab more eye balls.

Screaming fest at McDonald's Singapore !

In Campaigns By M4G Bureau - September 28, 2022

The brand has rolled out an interactive digital board at Funan Mall in Singapore, wherein dinners are asked to shout as loudly as they can to win a free chocolate ice cream cone from McDonald's.