Results For "AIM"
168 News Found
Qatar’s Elan Media to integrate DOOH inventory with LMX SSP
In Digital OOH By M4G Bureau - January 03, 2024
Jaber Al Ansari, ELAN Group CEO, says: “This move aims to establish a robust programmatic media buying model in Qatar."
JOAN Co-Founder & CCO Jaime Robinson to chair 82nd OBIE Awards
In OOH News By M4G Bureau - December 12, 2023
"This year's juror panel of seasoned industry executives are moving our industry forward day in and day out through their exemplary work and leadership,” says Anna Bager, President & CEO of OAAA
News18 India goes outdoor to shine the light on Amrit Ratna 2023
In Campaigns By Rajiv Raghunath - October 12, 2023
Karan Abhishek Singh, CEO - Hindi News, Network18 says, "With this outdoor campaign, our aim was to ignite curiosity among our audience, inspiring them to learn about the remarkable stories of our nation's achievers
Kazakhstani mobile operator Altel reclaims market leadership with pathbreaking AI-powered ‘Just Like You’ campaign
In Campaigns By Rajiv Raghunath - October 11, 2023
BBDO CA partnered the brand in this unique initiative whereby two AI-powered unique characters were brought to life using MetaHuman technology.
Marketers head back to the future with MMM
In OOH Solutions By M4G Bureau - September 26, 2023
“It's tempting to believe we reached a conclusion solo, but more often, it’s a multiple of influences that brings the final realisation,” Gary Danks, GM, AIM by Kochava
US’ Ballyhoo Media, Pivot Media strike deal with Trans4Media for transit advertising on Washington State Ferries
In Digital OOH By Rajiv Raghunath - September 20, 2023
The partnership is aimed at elevating static and DOOH advertising across the Washington State Ferry (WSF) system that sees over 24 million riders annually.
‘Measurability has always been Achilles heel of OOH industry’
In Viewpoints By Aayush Mohanan - September 13, 2023
As the OOH industry gains momentum, solution providers aim to fix the missing piece of the puzzle – measurability of the medium. Magesh Poondi, CEO, ReLU AI Systems gives us an idea of how the adtech revolution is coming about in audience metrics in an interview with Aayush Mohanan.
The Brand Sigma amplifies Manforce Condoms’ Consent Education campaign on floating billboard in Mumbai
In Campaigns By M4G Bureau - September 11, 2023
The brand aims to normalize the conversation around sexual consent spread and awareness about its importance.
myTrident unveils multi-city innovative 3D campaign
In Campaigns By M4G Bureau - August 10, 2023
"Our aim has always been to bring comfort to every household while embracing uniqueness in our endeavours,” says Neha Gupta, Chairperson, myTrident.
Chandrika soaps launches state-wide campaign in Maharashtra
In Campaigns By M4G Bureau - July 26, 2023
The brand aims to widen its consumer base outside it’s home base of Kerala.