Railway orders probe into hoarding structure collapse in Pune

In OOH News By Bhawana Anand - October 08, 2018

The mishap that claimed lives was apparently caused by poor handling of the removal of the hoarding structures

FIITJEE co-branding of IIT Delhi metro station temporarily removed

In OOH News By M4G Bureau - October 01, 2018

The co-branding has been temporarily removed until the size of the disclaimer related to the co-branding has been decided upon

Happy mcgarrybowen wins integrated communication mandate for XSEED Education

In OOH News By M4G Bureau - September 19, 2018

With an aim to spread the brand’s footprint across the country, the business will be handled out of Happy mcgarrybowen’s Bangalore office

Bhubaneshwar MC bringing down rooftop sites in city

In OOH News By Bhawana Anand - September 17, 2018

The drive is aimed at rooting out illegal media, as also to enhance the city aesthetics ahead of the 2018 Men's Hockey World Cup Championship that will be organised in Bhubaneswar

Delhi HC dismisses appeals on putting up disclaimer on DMRC FIITJEE/IIT co-branding media

In OOH News By M4G Bureau - September 14, 2018

Court told IIT Delhi to file a suit of patent/trademark infringement if it was not satisfied with the order

Karnataka HC restrains BBMP from enforcing blanket ban on outdoor media

In OOH News By M4G Bureau - September 07, 2018

The petitioners had questioned the August 6 resolution passed by the BBMP imposing a one-year ban on outdoor advertisement as well as the August 27 order passed by the jurisdictional officers rejecting their claim that hoardings put up by them were legal

Mondelez India aims to dominate OOH with contextual messaging

In OOH News By M4G Bureau - July 20, 2018

The brand team is preparing for the festive calendar starting with Friendship Day and until Diwali where the brand will be seen leveraging the outdoor medium with contextual messaging around ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’

Delhi HC mandates FIITJEE to display disclaimer with Metro station branding

In OOH News By M4G Bureau - July 12, 2018

Further, the disclaimer is to be displayed in the same font, colour and size as that of the FIIT-JEE brand display at the Metro station

Dentsu Aegis Network India launches proprietary tool ‘DAN Explore’

In OOH News By M4G Bureau - June 27, 2018

Meant for clients, the tool aims to capture the trend of changing audience behaviour and understand the nuances of various consumer cohorts across media touchpoints, backed by behavioural triggers and psychographic understandings

‘We want Noida to become a major OOH destination’

In Viewpoints By Bhawana Anand - June 25, 2018

After more than a year of losing out on OOH revenues, Noida Authority is now bent upon transforming the outdoor scenario of the city by introducing a new policy which aims to regulate the advertising business and bring value to the advertisers, says Rakesh Mishra, Additional CEO, Noida Authority