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Celebrated mountaineer & motivational speaker Satyarup Siddhanta to address in-person ‘India Talks OOH’ Conference in Mumbai on March 8
In OOH News By M4G Bureau - February 28, 2022
Satyarup Siddhanta, who holds the Guinness World Record for being the youngest in the world to climb the highest mountains and volcanoes of all the seven continents, will speak on the theme of ‘Scaling new peaks of excellence – meeting challenges head on.
Zest Outdoor takes up Associate Sponsorship of in-person India Talks OOH Conference
In OOH News By M4G Bureau - February 25, 2022
India Talks OOH conference will have focused discussions and presentations on subjects that are integral to Indian OOH, such as, ‘How marketing can make the difference for media owning business’, ‘Reimagining the specialist role in a fast changing OOH/DOOH industry’, etc.
Clear Channel Europe and Broadsign scale partnership in the UK to bolster Clear Channel LaunchPAD programmatic offering
In Digital OOH By Rajiv Raghunath - February 25, 2022
Extended collaboration unlocks programmatic media buyer access to 3,000+ premium DOOH screens across the UK via Clear Channel LaunchPAD, broadening available European pDOOH inventory
Ocean Outdoor goes for Gold with ParalympicsGB
In Digital OOH By M4G Bureau - February 25, 2022
The Tier 1 partnership opens with Impossible to Ignore, a high-profile campaign to build anticipation in the days leading up to the Beijing 2022 Paralympic Winter Games featuring some of the 25 ParalympicsGB athletes who will be competing.
Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services to speak in ‘India Talks OOH’ conference in Mumbai on March 8
In OOH News By M4G Bureau - February 25, 2022
Anand Dubey will be sharing his thoughts on the theme of ‘How OOH can be a greater impact media for brands’
Hayu beams on OOH canvas
In Campaigns By M4G Bureau - February 24, 2022
The campaign is illustrative of the rapidly growing audiences for different OTT platforms
Consumer media content & tech records strongest growth in 5 yrs driven by digital audio, video, games & rebound in movie ticket sales: PQ Media report
In Research By M4G Bureau - February 24, 2022
PQ Media report cites the US remained the largest consumer media & tech market with total spending of $500.59 billion in 2021, followed by China ($290.44 billion), Japan ($198.72 billion), India ($101.77 billion) and the UK ($100.09 billion).
Anand Poddar, VP- Advertising, Lux Industries, to speak at ‘India Talks OOH’ conference in Mumbai on March 8
In OOH News By M4G Bureau - February 23, 2022
Anand will be sharing his perspectives on the theme of ‘How OOH can be a greater impact media for brands.’
Zest Outdoor launches solar energy generating ‘Climate Conscious OOH’ in Mumbai
In OOH News By Rajiv Raghunath - February 22, 2022
Zest Outdoor has installed 17 of ‘Climate Conscious’ media assets along the Western Railway suburban line in Mumbai; another 17 will be installed in Phase 2 of the project.
OOH major Lamar Advertising joins WOO
In OOH News By M4G Bureau - February 22, 2022
Lamar operates more than 352,000 billboard, transit, airport and interstate logo displays in the US and Canada, including the largest network of large-format digital displays in the US, with more than 3,900 digital units.