Jignesh Dawda, VP - Marketing, IDFC Asset Management Company, to address India Talks OOH Conference on Mar 8

In OOH News By M4G Bureau - March 03, 2022

Jignesh will be speaking at the upcoming in-person India Talks OOH Conference on ‘How OOH can be a greater impact media for brands’. The conference will be held at Sahara Star Hotel, Mumbai.

Publicis Groupe India appoints former McKinsey Partner Lalatendu Das as CEO of Performics India

In OOH News By M4G Bureau - March 03, 2022

Pallav Jain and Sarfaraz Khimani, the current Co-CEOs of Performics India, have decided to step down from their current roles and decide to focus on Publicis Groupe’s Central Initiatives.

New experiential platform sets sailing

In OOH News By M4G Bureau - March 03, 2022

Zen Digital Media sets afloat its unique mobile Broadcoasters and engagement platform ‘Beach and You’ along the coast of Juhu Beach in Mumbai.

IOAA Chairman Noomi Mehta to address in-person India Talks OOH Conference on March 8

In OOH News By M4G Bureau - March 02, 2022

Noomi Mehta will be throwing light on the gamut of initiatives launched by IOAA in a session entitled ‘One Industry, One Voice: Leading the change from the front’.

OOH delivers Adidas’ big shout-out to women athletes

In Campaigns By N Jayalakshmi - March 01, 2022

Adidas, which recently rolled out the new phase of its ‘Impossible Is Nothing’ campaign to express commitment to Indian women athletes, once again leverages the power of OOH to strike the right chord in a larger than life manner.

Clear Channel Singapore’s OutSmart Pro introduces near real-time impressions, AI-driven vehicle count

In OOH News By Rajiv Raghunath - March 01, 2022

The enhanced audience measurement solution comprises an Anonymous Video Analytics software that analyses pedestrians and vehicles to calculate impressions and dwell time in real-time

Getting the most out of DOOH inventory

In Digital OOH By - March 01, 2022

In a note, Broadsign explains the use of the new yield optimisation engine for its Broadsign Direct sales and campaign management tool.

Jayesh Yagnik, CEO, MOMS Outdoor Media to steer session on ‘How OOH can be a greater impact media for brands’

In OOH News By M4G Bureau - March 01, 2022

Jayesh will be setting the context for the session and engage brand marketers in a discussion on the theme

Honda Motorcycle & Scooter India furthers road safety awareness in Chennai

In OOH News By M4G Bureau - February 28, 2022

The automobile major’s initiative, launched along with Greater Chennai Municipal Corporation, connected with 42,000+ people in the city

Laqshya Media Group CEO Atul Shrivastava to speak on pDOOH in India Talks OOH Conference in Mumbai on March 8

In OOH News By M4G Bureau - February 28, 2022

Atul Shrivastava will be speaking in the session ‘TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’