The guessing game is back on OOH…

In Campaigns By N Jayalakshmi - March 28, 2022

This BTL teaser campaign by Cupshup for a popular brand manages to build curious buzz across four cities

Kempegowda International Airport, Bengaluru recognised as 'Best Airport' at Wings India Awards 2022

In OOH News By M4G Bureau - March 28, 2022

Also wins ‘Aviation Innovation’ Award for Excellence in Innovation

‘Businesses are realising that signage is much more than an advertising mode - it is part of a comprehensive ecosystem’

In Viewpoints By M4G Bureau - March 28, 2022

To meet the growing demand for delivering interactive solutions, the confluence of centrally controlled digital display solutions’ networks is expected to gain momentum in the times to come, asserts Vijay Wadhawan, Director - System Solution Division, Panasonic India in an interview with Media4Growth

Toolstation, krow Group present awarding winning ‘The World’s Most Supportive Poster’ on Ocean’s Liverpool Media Wall

In OOH News By Rajiv Raghunath - March 23, 2022

The campaign was unveiled for seven days from March 21 on Ocean’s mammoth Liverpool Media Wall which is positioned directly opposite Lime Street Station, captures the attention of construction workers as they arrive in the city for work.

Cross-media adtech platform Beatgrid onboards Brendon Cook, Matthew O’Grady

In OOH News By Rajiv Raghunath - March 23, 2022

The appointments coincide with a phase of exponential growth for Beatgrid ushered by global campaigns with Google, Unilever, The Trade Desk, Vevo, Coles Supermarket, and Virgin

Moving Audiences powers #HallyuBarengNetflix contextual DOOH campaign in Indonesia

In Digital OOH By M4G Bureau - March 23, 2022

Dynamic triggers were set up for the show ‘Forecasting Love & Weather’, where when it was raining, the creative that appears on the billboard would be ‘rainy’ creatives. Likewise, when it is sunny, ‘sunny’ creatives appeared.

‘We think through & through as a media owner’

In Gallery By - March 21, 2022

Mark Bracey, Co-Founder & Commercial Director of DoohClick, a state-of-the-art ad tech platform and network for OOH media owners and operators, says, “We focus on enabling our customers to do the sales and development of iconic sites, and let us do all the boring parts in the background. Because we have been in the media world, we understand the stresses & strains of being a media owner.” Delivered via a single interface, DoohClick provides complete sales support, dynamic scheduling, improved analysis and fast reporting.

Air passenger volume in India expected to reach pre-pandemic level; dip in Jan an aberration

In OOH News By Rajiv Raghunath - March 21, 2022

Decline in daily Covid cases, resumption of regular international services will provide the growth props

PhonePe says it with truck art

In Campaigns By M4G Bureau - March 21, 2022

The digital payments brand has piloted a truck art campaign with a fleet of trucks on highways in Maharashtra, covering Pune, Nashik & Mumbai to promote its insurance products.

‘Radhe Shyam’ casts dramatic imageries on OOH canvas

In OOH News By M4G Bureau - March 17, 2022

Bright Outdoor Media executes the multi-city campaign