HC bench rules HDMC ad tax not in conflict with GST

In OOH News By Rajiv Raghunath - May 02, 2022

Court maintains the two taxes are levied for two different types of transactions

When Mumbai OOH wore the ‘Jersey’

In Campaigns By M4G Bureau - May 02, 2022

Minimax executed the multi-format campaign in Mumbai

Signpost India wins exclusive experiential & ad rights on Mumbai Metro Rail Lines 7, 2A

In OOH News By M4G Bureau - April 29, 2022

The OOH firm has won the rights for period of 15 years from Maha Mumbai Metro Operation Corporation Ltd

Outdoor Advertising Awards (OAA) 2022 Contest is now open

In OOH News By M4G Bureau - April 29, 2022

Brands, agencies, media owners, and other entities that are participating in OAA 2022 may submit their entries to this Contest for all OOH works executed in the period – April 1, 2020 to March 31, 2022

Gangubai Kathiawadi wows Mumbai with a ‘transition mural’ ahead of Netflix release

In Campaigns By M4G Bureau - April 28, 2022

The international streaming behemoth released the acclaimed biopic with an integrated marketing campaign by White Rivers Media

‘Jayeshbhai Jordaar’ goes outdoor before theatrical release

In Campaigns By M4G Bureau - April 27, 2022

Bright Outdoor Media has executed the campaign

Brand engagements increase on Chennai Metro network as daily ridership gains greater momentum

In Campaigns By M4G Bureau - April 27, 2022

Top advertising brands include Haier, Chola-MS, ESAF Bank, ChinGari, StoryTel, IDBI, Shield 30, Vodafone Idea, among others

JCDecaux wins 15-year street furniture ad rights with focus on sustainability in key Danish city

In OOH News By M4G Bureau - April 26, 2022

The eco-friendly range of equipment will have a high degree of recyclability

360 Creations incorporate Lemma’s programmatic offerings, boosting 750+ residential DOOH screens

In Digital OOH By M4G Bureau - April 25, 2022

Teaming up with Lemma, 360 Creations has upgraded over 750+ residential screens with programmatic capabilities across Bangalore, Hyderabad, Chennai & Coimbatore.

Infrastructure growth, rising income levels make rural areas increasing attractive to brands, say experts

In OOH News By M4G Bureau - April 25, 2022

A Rural Marketing Association of India (RMAI) virtual meet brought forth the factors driving rural market growth