Results For "AI"
4560 News Found
One Club’s Portfolio Night 2022 draws participation of 55 promising creative minds
In OOH News By M4G Bureau - June 03, 2022
The event was co-hosted by three Omnicom agencies — DDB Mudra Group, BBDO India and TBWA\India at the Mudra House in Mumbai.
Clear Channel Outdoor's rebooted bus shelters allow brands to drive consumer action, social media engagement
In OOH News By Rajiv Raghunath - June 03, 2022
Showcase Shelters provide immersive, tailored advertising experiences that engage consumers at eye level with creative brand presentations and an array of engagement opportunities, including activating via QR codes and sharing images and hashtags that drive action across social platforms.
Jaikishin Chhaproo, Head - Media & Brand PR, ITC joins OAA 2022 Jury
In OOH News By M4G Bureau - June 03, 2022
An astute marcom professional with 25+ years of experience in the FMCG, Telecom, Broadcast, and E-commerce sectors in India & Middle Eastmarkets, Jaikishin is currently with ITC Ltd as Head - Media & Brand PR.
Adani Airports engages Lemma as tech partner to power pDOOH
In Digital OOH By M4G Bureau - June 02, 2022
The programmatic roll-out is implemented across all airports within the Adani airports portfolio with Lemma as the technology partner.
Ocean Outdoor celebrates the UK’s Beacon of Light and Hope
In Digital OOH By Rajiv Raghunath - June 01, 2022
DOOH screens across the UK will form a chain of virtual beacons at 9.45pm on June 2 as part of the celebrations for the Platinum Jubilee of HM The Queen
JCDecaux unveils ESG strategy for next 8 years
In OOH News By M4G Bureau - June 01, 2022
The OOH major aims to support the circular economy, promote outdoor advertising as a catalyst for ecological and social transition and work towards the decarbonisation of the economy and society
Anand Dubey, Head - Marketing, Mahindra & Mahindra Financial Services, joins Jury for Outdoor Advertising Awards 2022
In OOH News By M4G Bureau - June 01, 2022
An astute marketer, Anand has hands-on expertise in brand & media management, new product launches, digital marketing, performance & growth marketing, social media, content marketing, campaign management, customer experience, market research, consumer insighting and corporate communication.
‘Neuroscience has a lot to add to the hit rate of marketing & advertising’
Arvind Sahay, Professor of Marketing at the Indian Institute of Management (IIM) Ahmedabad shares deep insights on the application of neuroscience in marketing and advertising, in an interview with Rajiv Raghunath. Prof. Sahay, author of the book ‘Brands & The Brain’, explains how neuroscience can be applied to placement of OOH media. While, larger brands are more attuned to the benefits of neuromarketing, there are opportunities for smaller brands to test these waters, he says.
UK’s circular economy specialist Reconomy teams up with Out of Hand, MYgroup to convert printed banners into bags
In OOH Solutions By Rajiv Raghunath - May 31, 2022
Reconomy has partnered with outdoor signage, advertising and promotional materials experts Out of Hand and recycling specialists MYgroup to recycle printed banners into litter picking bags for charity Surfers Against Sewage
Sadhna acquires rights for branding Kolkata Metro Rail a/c coaches
In OOH News By N Jayalakshmi - May 31, 2022
The company has won a 3-year contract for exterior and interior ad displays on eight coaches