PNB woos TG with brand splash on Delhi Metro

In Campaigns By M4G Bureau - September 28, 2022

For this campaign, Punjab National Bank leveraged the Yellow Metro line that recorded a ridership of 1.16 million passengers in May-July 2022.

Mera Hoardings sets the ground for Legends League Cricket campaign

In Campaigns By M4G Bureau - September 28, 2022

The multi-city campaign was rolled out on multiple formats – from billboards, large format digital screens to cricket ground periphery boards.

When love goes all epic on OOH

In Campaigns By M4G Bureau - September 27, 2022

Mankind Pharma’s new campaign ‘Make love Epic’ has been rolled out at all prime spots across Delhi NCR regions to promote its new premium range called Epic Condoms.

Andhra Pradesh government declares plastic flex ban

In OOH News By M4G Bureau - September 26, 2022

The ban applies to both manufacturing and use of plastic flex within AP and it remains to be seen how this will impact the OOH industry in the state.

As Britain bids farewell to the Queen

In OOH News By M4G Bureau - September 20, 2022

Advertising paused on the screens

American Oncology Institute (AOI) launches #ProstateShy campaign

In Campaigns By M4G Bureau - September 20, 2022

The campaign encourages men to get the PSA test for early detection and not to be prostate shy

Data moves the levers of DOOH business

In Digital OOH By Prantika Ghosh - September 19, 2022

Priya Shaa, Co-founder of Adarth, said, “There are like a gazillion things that can be built or are built right now with data and technology but these will only be successful in this industry when media owners are ready to make that small change.”

Competition must for OOH business to grow, assert media owners at International OOH Congress, Zavidovo

In OOH News By Rajiv Raghunath - September 19, 2022

The panel of speakers said the industry’s interest would be undermined in the event of any federal legislative measures to bring about single-operator business

Wildstone acquires Spain’s OOH major Grupo Redext

In OOH News By M4G Bureau - September 16, 2022

The Spanish OOH sector has shown exceptionally strong recovery following COVID and the market has the right dynamics for Wildstone’s continued rapid growth, says Damian Cox, Founder & Global CEO, Wildstone

96% of marketers in the US achieved RoI Goals with OOH campaigns: OneScreen.ai study

In Research By M4G Bureau - September 15, 2022

78% of survey respondents using OOH plan to increase their OOH budget over the next 12 months while 96% of marketers are seeing an average monthly revenue increase of 50%