Zivame launches #meetyourrigthfit OOH campaign

In Campaigns By M4G Bureau - June 23, 2023

The campaign aims to address women’s struggles with ill-fitting undergarments

boAt celebrates World Music Day with unique QR- embedded billboards

In Campaigns By M4G Bureau - June 23, 2023

The audio and electronics brand integrated QR codes on their boards which redirects viewers to boAt’s website where they can learn more about the artists

US’ EduBirdie unveils its ‘Way Out of Burnout’ project, painting New York’s Skyline to draw attention to academic burnout

In Campaigns By M4G Bureau - June 23, 2023

EduBurdie joined forces with graffiti icon Lady Pink to create a series of murals across the state and highlight the alarming rates of poor mental health in the US academic system.

A 75Media guide on how to create an impactful OOH campaign

In Research By M4G Bureau - June 23, 2023

The beauty of out-of-home is that it’s very scalable – so it’s as suitable for global brands as it for small local businesses, says Paul Inman, MD of UKJ’s 75Media

Sylvester daCunha, creator of the iconic ‘Amul Girl’ no more

In OOH News By M4G Bureau - June 22, 2023

The advertising veteran passed away on Tuesday in Mumbai.

Train 18 creator Sudhanshu Mani will be addressing Outdoor Advertising Convention 2023 in Delhi

In OOH News By M4G Bureau - June 22, 2023

Sudhanshu Mani will share his thoughts on ‘Disruptive thinking: the secret sauce of business transformation’

Malabar Gold & Diamonds renews association with RRR actor NTR Jr.

In OOH News By M4G Bureau - June 21, 2023

The association will see the actor feature in Malabar’s upcoming consumer campaigns

UK’s TMW Unlimited, Trussell Trust help food banks support their local communities

In Digital OOH By M4G Bureau - June 21, 2023

Campaign was a winner in Ocean Outdoor’s annual digital creative competition

Publicis Groupe celebrates 6th anniversary of AI tool ‘Marcel’ with ironic campaign

In Campaigns By M4G Bureau - June 19, 2023

The campaign is meant to highlight the industry’s shift in perspective towards artificial intelligence.

Hyundai partners with Zest Outdoor to promote green initiative

In OOH News By M4G Bureau - June 17, 2023

Hyundai’s IONIQ 5 is seen advertised on Zest’s billboard on the Eastern Express Highway, which entered the Guinness Book of World Records for the most number of solar panels installed on a billboard.