Results For "AI"
4584 News Found
JCDecaux's 3D installation for BREN Corp at KIAB
In Campaigns By Bhawana Anand - March 14, 2014
An innovative 3D structure created by JCDecaux India at the Bangalore International Airport, now called Kempegowda International Airport Bengaluru (KIAB), creates strong buzz for brand BREN Corporation.
Media will not get a poll boost, says KPMG
In OOH News By BS Reporter, Business Standard, Mumbai - March 13, 2014
2014 growth projected at 13% against 11.8% in 2013
Rose Valley woos travellers in Kolkata
In OOH News By Nabamita Chatterjee - March 11, 2014
The campaign involved various formats ranging from traditional hoardings to transit media including mobile vans and Volvo buses.
Cab Advertising: OOH on a new gear
In OOH News By Bhawana Anand - March 11, 2014
A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the driving thought behind transit advertising. Indeed, with traditional OOH space getting saturated more and more and more brands are looking at alternative OOH options such as transit communication, particularly cab advertising, to connect with the audience. Here's a look at how and the inherent challenges.
'Give us well tailored plans with good value sites'
In Viewpoints By M4G Bureau - March 11, 2014
Samar Singh Sheikhawat, Senior VP, United Breweries Ltd, on what issues need to be sorted out for the brand to spend more on the OOH medium in Karnataka and more in a chat with Outdoor Asia..
It's brisk business for outdoor advertising agencies
In OOH News By Nirmalya Behera, Business Standard, Bhubaneswar - March 10, 2014
It's now brisk business for advertising agencies as the major political parties have embarked on publicity campaign in the run-up to the general elections.
Cinema advertising rides on digitisation wave
In Viewpoints By M4G Bureau - March 10, 2014
Advertising in cinema halls is gaining appeal among advertisers because of the structured manner in which inventory is sold post digitisation, says Siddharth Bhardwaj, CMO & National sales head, corporate advertising revenue, UFO Moviez
'Spoilt for choice in Bangalore'
In Viewpoints By M4G Bureau - March 10, 2014
Vinay Chatlani, Chairman,'Soch' -- MD Retail LLP, tells Outdoor Asia how the OOH medium is used for brand recall in Bangalore and other cities in Karnataka.
Creating a buzz with the bus
In Viewpoints By M4G Bureau - March 06, 2014
Milky Mist as a brand has in its own way redefined the way OOH formats such us buses and bus shelters can be used for appealing brand visibility and in the process changing the perception with regard to these formats. In a chat with Outdoor Asia, Sathish Kumar T, MD, Milky Mist Dairy Foods Pvt Ltd, throws light on how the Erode, Tamil Nadu, based brand has managed to establish presence in the cluttered OOH market of Bangalore.
IKEA's space -saving message with an RGB billboard
In OOH News By Bhawana Anand - March 05, 2014
In a classic example of the medium being the message, Thjnk, a German agency, has developed an intelligent and ground-breaking billboard for IKEA which drives home the need to innovate in order to beat the problem of space constraint. Outdoor Asia gives you the details.