Hyundai ICC Fan Park brings ICC World T20 action live

In OOH News By VJ Media Bureau - March 27, 2014

The brand in partnership with ICC is organizing live screening of all the matches in nine cities and displays its new Xcent.

There's nothing like OOH for Australia Tourism...

In Campaigns By Bhawana Anand - March 26, 2014

It\'s now the turn of the Tourism sector to capitalize on the OOH medium and convert audience into potential travellers. The latest to have done this is Australia Tourism which has built a fancy OOH campaign in association with Brandscope agency. The campaign showcases the unique possibilities in store for tavellers headed towards the land of Kangaroos. Read on to know more...

IPL promotion frenzy begins

In OOH News By Business Standard - March 20, 2014

The event will be broadcast on MAX, Sony Six and Sony Six HD. Last weekend, the broadcaster released the first two TV commercials to introduce the concept

OOH blockbusters from Movies Now

In OOH News By VJ Media Bureau - March 19, 2014

With the launch of a new pan-India integrated promotional campaign, Movies Now Channel engages with its viewers through different mediums with OOH spearheading it.

Big brands set the pace in grass roots football

In OOH News By Urvi Malvania, Business Standard, Mumbai - March 18, 2014

Nike, Airtel, Coca-Cola among others go beyond the big league,Avinash Pant, Manchester United

JCDecaux's 3D installation for BREN Corp at KIAB

In Campaigns By Bhawana Anand - March 14, 2014

An innovative 3D structure created by JCDecaux India at the Bangalore International Airport, now called Kempegowda International Airport Bengaluru (KIAB), creates strong buzz for brand BREN Corporation.

Media will not get a poll boost, says KPMG

In OOH News By BS Reporter, Business Standard, Mumbai - March 13, 2014

2014 growth projected at 13% against 11.8% in 2013

Rose Valley woos travellers in Kolkata

In OOH News By Nabamita Chatterjee - March 11, 2014

The campaign involved various formats ranging from traditional hoardings to transit media including mobile vans and Volvo buses.

Cab Advertising: OOH on a new gear

In OOH News By Bhawana Anand - March 11, 2014

A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the driving thought behind transit advertising. Indeed, with traditional OOH space getting saturated more and more and more brands are looking at alternative OOH options such as transit communication, particularly cab advertising, to connect with the audience. Here's a look at how and the inherent challenges.

'Give us well tailored plans with good value sites'

In Viewpoints By M4G Bureau - March 11, 2014

Samar Singh Sheikhawat, Senior VP, United Breweries Ltd, on what issues need to be sorted out for the brand to spend more on the OOH medium in Karnataka and more in a chat with Outdoor Asia..