Flipkart taps tier 1 , 2 cities through OOH

In OOH News By VJ Media Bureau - April 22, 2014

The brand launched two campaigns, handled by Laqshya Solutions, to promote the Flipkart Helpline and their new mobile app respectively.

RED FM, EC urge'Kolkatans' to vote

In OOH News By VJ Media Bureau - April 22, 2014

RED FM in association with the Election Commission and led by the brand's RJ Praveen, a youth icon, drove the'Dabaa ke Bajaa' campaign supported by an app to target youth and urge them to vote.

Laqshya Solutions kicks off BJP campaign across Mumbai

In OOH News By Bhawana Anand - April 21, 2014

The idea was to create a communication campaign that would resonate with every citizen in the city.

LIC opens OOH advertising bid

In OOH News By VJ Media Bureau - April 16, 2014

The brand ropes in five OOH agencies to handle their Outdoor duties state-wise .

Lotus Greens on voting drive

In OOH News By VJ Media Bureau - April 11, 2014

The outdoor campaign creates awareness by urging people to act as enlightened responsible voters.

Digital media drives political advertising to record high

In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - April 10, 2014

Political parties have spent around 15% of their advertising budgets for elections on the online medium

A new Khiladi creates Darr on OOH!

In OOH News By Bhawana Anand - April 09, 2014

The campaign matches the adrenaline pumping effect of the show through some death-defying stunts created on the OOH platform.

Laqshya Media Group unit extends Dubai BQS contract

In OOH News By VJ Media Bureau - April 09, 2014

The company is planning to install vending machines at bus shelters for additional advertising space.

Cadbury 's winning combo for Bengal: Football with a dash of'Mishti'

In Campaigns By Nabamita Chatterjee - April 07, 2014

Cadbury in its new campaign for Dairy Milk has decided to indulge the people of Bengal with two of their hot favourites- Football and \'Mishti\' or sweets. OOH was one of the key media vehicles for the engaging campaign.

Ambuja Cement hits East with new campaign

In OOH News By Nabamita Chatterjee - April 03, 2014

The campaign has been executed in all the five states of the region including West Bengal, Chattisgarh, Bihar, Odisha and Jharkhand.