Form a Joint Industry Committee to develop OOH metrics: Tony Jarvis

In Viewpoints By M4G Bureau - May 26, 2014

Most mature OOH markets around the world have adopted their own audience measurement and rating currency with great success. Time is rife for the Indian OOH industry to take similar recourse. Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, asserts that the Indian OOH industry should lose no time in developing and launching an OOH audience measurement and rating currency, while being aware that the metrics will evolve as per industry requirements. Jarvis advocates a step-by-step approach toward building, enhancing and including the currency. In an exclusive interview with Rajiv Raghunath of Outdoor Asia, he says the measurement system will become more refined and multi-layered as it gains wider acceptance. Jarvis cites the adoption of a comprehensive OOH currency system in Australia to underline that once the teething troubles are sorted, the system will catalyse significant industry growth. The following are edited excerpts of the interview:

Laqshya Media Group brings on board Sai Nagesh with dual roles

In OOH News By Bhawana Anand - May 22, 2014

Sai Nagesh takes over as CEO of Laqshya Advertising & CSO of Laqshya Media Group

Triam Veer builds huge OOH presence in Kolkata & ROWB

In Campaigns By Nabamita Chatterjee - May 20, 2014

Balaji Ads has used a variety of media formats for the campaign that includes 150 traditional large billboards, traffic consoles, bus shelters, unipoles, pillar wraps, LED hoarding, cut-outs and live showstoppers

ABP News leverages OOH reach to drive audience engagement during polls

In Campaigns By VJ Media Bureau - May 19, 2014

Milestone Brandcom rolled out an extensive 8-week OOH campaign Uttar Pradesh, Delhi, Patna and Kolkata, dovetailed with highly innovative on-ground activities

ACC reinforces presence in Patna with OOH innovations

In OOH News By Bhawana Anand - May 15, 2014

Brite Neon Signs (P) Ltd has executed the campaign in high visibility locations in the city

Loyal Ads takes Idea Cellular to great heights in Ooty

In Campaigns By VJ Media Bureau - May 15, 2014

The Chennai-based media owning firm brands over 120 dwelling units on a hill to build a looming presence for the cellular major in the bustling hill station

Ad Touch appoints Dinesh Panjabi as Head - West & South Zone

In OOH News By Nabamita Chatterjee - May 14, 2014

Panjabi has over 12 years of experience in the OOH industry and five years in film production & ATL activities

DDB Mudra Group surprises moms on Mother's Day

In OOH News By VJ Media Bureau - May 14, 2014

The agency decided to surprise mothers of all their employees across offices through an OOH campaign

'Our budgets are based on the strength of ideas'

In Viewpoints By M4G Bureau - May 14, 2014

Swedish automotive major Volvo Cars has demonstrated immense faith in the OOH medium. In adopting a sniper approach to media planning, the brand directed focus on highly innovative OOH initiatives, such as, the luxury lounge at T3, Indira Gandhi International Airport. Sudeep Narayan, Marketing & PR Director, Volvo Auto India, shares his thoughts in conversation with Outdoor Asia on the OOH medium in India and what it can do for brands. Excerpts:

Laqshya Airport Media goes big with Samsung S5 at Hyderabad airport

In Campaigns By Bhawana Anand - May 13, 2014

Laqshya Airport Media has used prominent external and internal media units in Rajiv Gandhi International Airport, Hyderabad for the one-month campaign