Results For "AI"
4552 News Found
Kolkata's Iswar Sankalpa boards auto to run UMHP campaign
In Campaigns By Nabamita Chatterjee - July 21, 2014
The initiative illustrates how social messages can be effectively communicated through OOH
Times OOH: Trailblazing the fast lane
In OOH News By Rajiv Raghunath - July 18, 2014
Times OOH senior management talks about what it took to grow the company's turnover ten-fold in a matter of 7 years
Creating A Larger OOH Canvas: Opportunities & Challenges
In OOH News By Nabamita Chatterjee - July 18, 2014
Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These brands have mainly used outdoor media like billboards to reach out to their target audiences. However, with new formats entering the OOH space, including digital formats, many other category advertisers are likely to go in for wide-scale OOH advertising.
Digital OOH: Sizing up the big picture
In OOH News By Nabamita Chatterjee - July 16, 2014
DOOH has the makings to make it big, say industry leaders
Fastrack nets OOH eyeballs with innovative outdoor goalposts
In Campaigns By Bhawana Anand - July 16, 2014
Milestone Brandcom planned and executed the innovative campaign in three cities
Vodafone regales pilgrims during Rath Yatra in Puri
In OOH News By Nabamita Chatterjee - July 15, 2014
The telecom major organised various entertainment and welfare activities to engage with lakhs of people congregated for the Rath Yatra
Engagement is key to effective OOH advertising: Brand leaders
In OOH News By Bhawana Anand - July 15, 2014
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands. On the other side, there are expectations from the existing and potential advertisers that the industry should overhaul its practices, enhance the service quality, introduce new and innovative media assets, and offer a more enriching customer experience.
Sony Max spreads'Darr' in the outdoor
In OOH News By VJ Media Bureau - July 15, 2014
Innovative billboard creatives and eye-catching mall branding in Mumbai create OOH mileage for the show
Croma creates 3D experience in the outdoor
MOMS executed the innovative, 15-day campaign in Mumbai, Delhi and Bangalore
Croma creates 3D experience in the outdoor
MOMS executed the innovative, 15-day campaign in Mumbai, Delhi and Bangalore