Times OOH gives HUL's'Brown & Polson' pride of place on Mumbai Metro digital screens

In OOH News By Bhawana Anand - January 13, 2015

The campaign covers 99 networked 55” HD screens. This is the first synchronised digital network executed on any Indian Metro line.

Hyatt reinforces brand identity through outdoor

In Campaigns By Bhawana Anand - January 13, 2015

Executed by Glo OOH Media, a part of Lodestar, the campaign used conventional, digital and on-ground modes to target travelers on larger scale.

Ambala Division of NR invites EOI for ad rights at stations

In OOH News By Bhawana Anand - January 12, 2015

Interested parties should have a minimum experience of two years in the field of advertising

IOAA invites Tony Jarvis to India for discussions with OOH industry leaders

In OOH News By Rajiv Raghunath - January 08, 2015

Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, will hold discussions with heads and representatives of OOH media owning firms, OOH specialist agencies and advertisers in New Delhi, Mumbai, Kolkata and Lucknow during January 10-16 to make an assessment of the ground realities to be considered for developing an OOH audience measurement system for the industry

Fastrack goes bold with'Sorry for what?' campaign

In Campaigns By Jubilee Cardozo - January 08, 2015

After creating a furor in the market with its bold outdoor campaigns like \'Just Be\', \'Dump Them','Move On\', \'Livein\', \'Keep Trippin\', \'Closet\' and \'Mature is In\', Fastrack has launched yet another captivating OOH campaign - 'sorry for what'.

Lucknow Division of Northern Railway invites bids for wrap of 7 trains

In OOH News By Bhawana Anand - January 08, 2015

The total value of bid is Rs 21.29 lakh

Volini draws crowd for the Mumbai Marathon

In Campaigns By Bhawana Anand - January 08, 2015

The brand\'s objective was to attract maximum number of audience for the Mumbai Marathon, hence locations like Marine Drive, Sion, Bandra and Peddar Road were strategically chosen for the event.

Urzza makes an energetic presence on Kolkata's OOH landscape

In Campaigns By Nabamita Chatterjee - January 07, 2015

Enkon executed the campaign, covering key locations like Salt Lake Karunamayee, Chingrihata, Shyambazar, Aliopre, Sector V Technopolis, Hazra, Golpark, Esplanade, South City, Ultadanga, Park Circus

NDMC invites bids for installing digital screen at Rajiv Chowk

In OOH News By Bhawana Anand - January 06, 2015

The digital screen will be used to display social messages, city information, news updates, entertainment content

Times OOH brands Yamuna Expressway for Infinity Group

In Campaigns By Bhawana Anand - January 06, 2015

To promote its new heritage project'Krishna Bhumi', Infiniti Group used the Yamuna Expressway for the 180 days campaign, where the high penetration displays garnered the attention maximum audiences.