Zoom TV projects big picture on Mumbai streets

In Campaigns By VJ Media Bureau - July 07, 2015

Bright Outdoor Media has executed the campaign in Mumbai, using a mix of hoardings, bus shelters, bus back panels and platform boards

99Acres.com looks to rebuild OOH presence

In OOH News By Bhawana Anand - July 06, 2015

After getting overwhelming response on their last campaign launched in 2008, 99Acres.com, a real estate online portal, leveraged the OOH medium, this time on a much larger scale. Around 25-30% of the budget was channelled to this medium to create a localised approach as well as to support its 360 degree campaign. Sumeet Singh, Senior VP Marketing, Corporate Communications & Alliances, Info Edge India, shares the tale of their comeback on OOH in detail with Bhawana Anand.

OAA 2015 Group B judging today

In OOH News By VJ Media Bureau - July 03, 2015

The Jury of the Outdoor Advertising Awards (OAA) 2015 meet in Mumbai to judge entries in Group B

Jealous 21 makes a style statement in Mumbai, Pune

In Campaigns By Preethika Kotian - July 03, 2015

Mumbai-based Jaaguar Media Solutions has executed the campaign

Orange Innovations boards Shatabdi trains with innovative media

In OOH News By Preethika Kotian - July 02, 2015

Northern Railway awarded the contract to Orange Innovations to install LCD screens on seat-backs of Shatabdi trains with the express purpose of offering high quality infotainment to passengers travelling on the premier trains. The screens also double up as OOH media for advertising.

Tom Goddard to speak on real-time OOH advertising at OAC

In OOH News By VJ Media Bureau - July 01, 2015

Tom Goddard, Non-Executive Chairman, Ocean Outdoor, UK, Executive Chairman, Digicom, UK & Vice President (International), FEPE, will provide a global perspective on how new technologies are transforming OOH advertising

Mauricio Sabogal to speak at OAC 2015

In OOH News By VJ Media Bureau - June 30, 2015

Mauricio Sabogal, Global CEO, Kinetic Worldwide, will speak on the theme'Are Digitally Empowered Consumers Changing OOH Environments Globally?'

Reliance Digital's laptop benches'Boot-up Your Life'

In OOH News By Preethika Kotian - June 30, 2015

Active Media Innovations installed benches at Worli Sea Face that looked like open laptops to promote Reliance digital's laptop festival

Dhara goes big on OOH to promote'Kachi Ghani' brand

In OOH News By Bhawana Anand - June 29, 2015

The one-month campaign was designed and executed by DDB MudraMax

Chennai Metro Rail will create new OOH opportunities in the city

In OOH News By VJ Media Bureau - June 29, 2015

The first stretch of the network connects Alandur in the southern Chennai with Koyambedu, the hub that connects to the northern parts of the city. The 10-km stretch is entirely built overhead.