UNIBIC tempts passersby through its attractive outdoor campaign

In Campaigns By Satarupa Chakraborty - September 22, 2015

The media mix included bus shelters as well as hoardings covering about 80 touch points across Banaglore.

UP Tourism train wraps adorn Delhi Metro

In Gallery By - September 21, 2015

The state tourism is currently being promoting through the popular blue line of Delhi Metro Rail Corporation (DMRC) covering destinations in NCR like Dwarka, Noida and Vaishali.

UP Tourism's colourful train wraps adorn Delhi Metro

In OOH News By Satarupa Chakraborty - September 21, 2015

The state tourism is currently being promoting through the popular blue line of Delhi Metro Rail Corporation (DMRC) covering destinations in NCR like Dwarka, Noida and Vaishali.

Cougar Motorsport takes the OOH route to promote RFC India

In Campaigns By Satarupa Chakraborty - September 21, 2015

The mobile vans were bunched together and parked on the outskirts of the various towns and at the event venue.

IDBI Federal Life Insurance goes outdoor to promote'Childsurance'

In OOH News By Satarupa Chakraborty - September 14, 2015

The Social Street has executed the'Childsurance' campaign in 105 cities with more than 900 billboards across pan India in Phase 1.

QuikrCars goes on an extensive OOH drive

In Campaigns By Satarupa Chakraborty - September 08, 2015

With the outdoor campaign in particular, the brand was looking to create maximum impact because it accompanied the announcement of a niche product like QuikrCars which is first of its kind in a series of verticals at Quikr.

OAA UP files case against govt for hiking tax for outdoor media owners

In OOH News By Satarupa Chakraborty - September 04, 2015

The new law has taken most parts of Lucknow under the premium category, where media owners are liable to pay similar tax for any other part as well.

Bandhan Bank turns Kolkata to a blue city for their launch

In Campaigns By Nabamita Chatterjee - September 04, 2015

The campaign uses a mix of OOH formats, with high emphasis on transit media and media presence at transit points.

Vodafone Doubles Campaign creates a buzz at GIP, Noida

In Campaigns By Satarupa Chakraborty - September 01, 2015

This campaign was a part of various initiatives organized to promote Vodafone\'s latest offering,"Double Data\" for pre-paid customers.

We spend Rs 100 cr from our advertising budget for outdoor: DAVP

In Viewpoints By M4G Bureau - August 31, 2015

DAVP receives an approximate budget of INR 1500 crores, out of which INR 100 crores is spent on outdoor advertizing. The maximum goes towards newspaper advertising followed by TV and radio, while the rest is allocated for outdoor campaigns.