Self-regulation is essential for the growth of industry: Varghese Thomas

In OOH News By Athira Nair - December 21, 2015

At the recently held Kerala Talks OOH 2015, Varghese Thomas, State President of KAIA said that the industry needs to exercise a certain level of self-restraint to prove its commitment to maintaining the best standards in advertising.

Outdoor is an industry and should be treated as such: Noomi Mehta

In OOH News By Athira Nair - December 17, 2015

At Kerala Talks OOH 2015, Noomi said that to build industry status, the OOH fraternity needs to represent itself very strongly and firmly with the government authorities.

OOH is the cheapest medium to advertise: Chandramohanan

In OOH News By Athira Nair - December 17, 2015

At Kerala Talks OOH 2015 held at Kochi recently, Chandramohanan, Patron, KAIA and Chairman of Venpakal Group highlighted how OOH has emerged as the preferred advertising media in Kerala.

Global Advertisers promote Audi for Modi Hyundai in Thane

In Campaigns By Satarupa Chakraborty - December 16, 2015

Premium sites from JVLR and Vikroli to the upcoming suburb of Virar have been chosen carefully to execute the campaign

Muthoot goes outdoor to promote Fair Play Gold Loan in Delhi, Mumbai and North East

In Campaigns By Satarupa Chakraborty - December 16, 2015

The Fair Play Gold Loan campaign, featuring ace soccer player Bhaichung Bhutia as brand ambassador, has been executed by Delhi-based Unison Advertising Pvt Ltd for a tenure of 15 days.

Being innovative creates impact and perception: Jayesh Yagnik

In OOH News By Athira Nair - December 16, 2015

Speaking at the recently held Kerala Talks OOH 2015 in Kochi, Jayesh Yagnik COO, MOMS, said that advertisers look beyond visibility, where creating impact and perception in each campaign through innovations would construct a path for brands to enter Kerala OOH market.

Clear Channel Mudra now becomes Ignite Mudra

In OOH News By Satarupa Chakraborty - December 15, 2015

Gour Gupta, CEO at erstwhile Clear Channel Mudra, has acquired Clear Channel India's stake in the joint venture which has been rebranded to Ignite Mudra. Ignite Mudra will focus on brand solutions through OOH, promotions and retail marketing.

Jagran Engage bags semi-naming rights of Vaishali Metro Station

In OOH News By Satarupa Chakraborty - December 08, 2015

This contract includes semi-naming rights of metro station along with complete branding and 500 sq m of advertising space rights.

Prestige Sings its Song Through Outdoor

In Viewpoints By M4G Bureau - December 08, 2015

Executed by Coral Media, the innovative two month campaign'Song of the South' by Prestige Group took over large billboards across Bangalore, promising its prospective customers a home that is nestled in serene and peaceful environment

Srishti Communications bags contract for hoardings across Bangalore

In OOH News By VJ Media Bureau - December 07, 2015

The hoardings, offering a total space of 26000 sq ft, is situated in the railway property and positioned at vantage positions in Bangalore city.