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MTV India's Next Top Model Season 2 goes big on outdoor
In Campaigns By Nibedita Saha - July 18, 2016
Bright Outdoor Media executed this out-of-home campaign for MTV\'s popular show India's Next Top Model Season 2
ITC - Superia Soap goes downtown through OOH with Kinetic India
In OOH News By Nabamita Chatterjee - July 14, 2016
Considering the communication objective, Kinetic planned and executed a high decibel campaign across 26 towns.
Posterscope India uses"pixel-led technology†for Hitachi Refrigerator OOH campaign
In Campaigns By Nabamita Chatterjee - July 14, 2016
The technology used behind this latest innovation is based on \'addressable pixel programming\', where every pixel is coded and mapped on the hoarding.
Ecosys OOH styles it up for Myntra
In OOH News By Satarupa Chakraborty - July 06, 2016
Leading online fashion marketplace Myntra has gone into an outdoor blitzkrieg in 6 cities for'End of Reason Sale'. Ecosys OOH delivered the campaign.
Metro Shoes puts its best foot forward through OOH
In Campaigns By Satarupa Chakraborty - July 06, 2016
As part of their'Find your pair' campaign, Metro Shoes uses traditional media to ambient outdoor formats in nine Indian cities.
FMCG brands woo metro travelers in Delhi
In OOH News By Satarupa Chakraborty - July 04, 2016
Sunfeast Digestive Biscuits and B Natural woo metro travelers in Delhi through attractive train wrappings.
Built to Grow
In Viewpoints By M4G Bureau - June 29, 2016
It takes two to tango and in OOH advertising, while demographics are the hygiene sails, the economic factors steer the advertising economy.
Ecosys OOH paints Maharashtra with Colors Marathi
In OOH News By Satarupa Chakraborty - June 28, 2016
Winning outdoor mandate of Color's Marathi show, Ecosys is about to roll out innovative OOH campaign in Mumbai and rest of Maharashtra.
The Yak is Back in QMS' latest Digital OOH Campaign
In Digital OOH By Nabamita Chatterjee - June 27, 2016
This temperature driven campaign marks the evolution of the Yak in the outdoor media domain with QMS previously working with Lazy Yak to deliver an impactful brand campaign across the company's digital network earlier this year.
Smart OOH For Smart Cities
In OOH News By Soneeta Sethi - June 23, 2016
The idea of a smart city is to bring in an inclusive growth through development of physical, institutional, social and economic infrastructure. Now, how important is the role of OOH in the development and sustenance of a city and what will this industry gain in the long run?