Airtel's Open Network campaign goes innovative with OOH

In Campaigns By Nabamita Chatterjee - July 27, 2016

To engage the customers and give them an on-the-spot experience of the Open Network interface, a human-size interactive touch-screen was placed in a bus shelter in Nehru Place, a business hub in Delhi.

Sony SAB TV show brings twitter to OOH

In Campaigns By Satarupa Chakraborty - July 27, 2016

Combining digital with OOH in the most innovative way, Kinetic executes an OOH campaign with twitter interaction at vantage sites in Mumbai for Sab TV's show Y.A.R.O.

Donald Trump receives green tea from TE-A-ME India in a hilarious mission to"purify” him

In OOH News By Nabamita Chatterjee - July 25, 2016

The brand selected this campaign to be in activity elements like digital and social media and the agency Fisheye Creative Solutions, Bangalore partnered them for the successful execution of the same.

Datsun redi-GO shines at Mumbai Airport

In OOH News By Satarupa Chakraborty - July 22, 2016

Datsun launches and promotes its new car model redi-Go at Mumbai Airport's domestic terminal engagement zone.

Tata Salt and Dalda contribute to Rathayatra pilgrimage in Odisha

In Campaigns By Satarupa Chakraborty - July 22, 2016

Tata Salt came up with the idea of energy popsicles for devotees and Dalda offered better glimpse of the deity along with branded Prasad containers etc at the fabled Ratha Yatra celebration in Odisha.

Ice Age comes alive on streets of Mumbai

In OOH News By Satarupa Chakraborty - July 19, 2016

The movie Ice Age was promoted through installations of life-size movie characters on Mumbai streets along with some motion-censored snowfall experiences at all PVR multiplexes across the city.

GoodKnight & Iodex aid the pilgrims at Pandharpur Wari

In OOH News By Nabamita Chatterjee - July 19, 2016

One of the biggest cultural and religious event in Maharashtra was used as the platform by GoodKnight and Iodex for customer activation in a contextual manner, which was successfully executed by Vritti Solutions.

Tanishq goes loud with its'Queen of Hearts' collection

In Campaigns By Nibedita Saha - July 19, 2016

Tanishq displayed their awe inspiring regal collection on hoardings across six cities, which was executed by Laqshya Group.

AirAsia takes Kabali to the skies

In OOH News By Satarupa Chakraborty - July 18, 2016

In the pretext of superstar Rajinikanth's movie, Kabali, AirAsia flew specially-branded aircrafts and rewarded fans with free tickets.

Chennai Metro attracts more local and international brands

In OOH News By Satarupa Chakraborty - July 18, 2016

With the opportunity to run in a billboard-free city, Chennai Metro Rail attracts an interesting repertoire of local, national and international brands. The inventory is only increasing day by day.