Shahib Sahidi Jor Mela becomes a brand spot

In OOH News By Satarupa Chakraborty - January 02, 2017

BKT Tyres and JK Cement reinforce the rural connect by coming to the aid of lakhs of devotees

US Advertising on course to reach a new high in current fiscal

In OOH News By Satarupa Chakraborty - January 02, 2017

Delhi-based specialist agency US Advertising, in business for 16 years now, is undergoing a major makeover that entails expansion of its brand portfolio, increase in headcount, shift to a new corporate office and launch of a new logo, website and branding collaterals

Road safety campaign on JCDecaux’s Citylights media

In Gallery By - January 01, 2017

Translated in 30 languages, the campaign #3500LIVES is as of today live in 30 cities worldwide and will be rolled out in more than 70 countries including India by the end of 2017. It is estimated that on the launch the campaign will be seen 1 billion times.

UK's Bidstack - eBay of DOOH

In Digital OOH By VJ Media Bureau - December 28, 2016

Bidstack is aiming to change the way advertisers bid for unused DOOH advertising space.

Quividi DOOH analytics powers contextual advertising

In Digital OOH By VJ Media Bureau - December 27, 2016

With its new real-time audience & context analytics, Paris-based Quividi lets agencies and network operators make the best and take the beat of DOOH campaigns

Global Advertisers wins WCRC'Brand of the Year 2016-17' Award

In OOH News By VJ Media Bureau - December 26, 2016

OOH firm Global Advertisers has received the'Brand of The Year 2016-17 Emerging No.1' held on December 21 2016, at The Hotel Sahara Star, Mumbai. Global Advertisers won the award for innovative outdoor solutions in different sectors.

Clear Channel reinforces its commitment to smart cities

In Digital OOH By VJ Media Bureau - December 26, 2016

Clear Channel is now a member of Urban Hive, a group of innovative companies which aims to promote the development of smart cities in Switzerland

Tech-powered media monitoring will immensely benefit OOH industry: Indrajit Sen

In OOH News By VJ Media Bureau - December 22, 2016

With a technology-enabled monitoring mechanism, media owners would be able to store and retrieve real-time data on any media unit where the campaign is deployed. Currently, this technology is being applied on billboards.

Measurement metrics, ratings, self-regulation will enhance OOH relevancy: Brand marketers

In OOH News By VJ Media Bureau - December 22, 2016

Fabian Cowan, President, Posterscope India, Chaitanya Rele, VP - Head of Marketing - FMCG, Havmor Ice Cream Ltd, Talha Y Sareshwala, CEO & MD, Parsoli Motor Works Pvt Ltd, Shaileen Patel, Head - Business Development & Marcom, N K Proteins Pvt. Ltd engaged in a discussion on the theme"Are brands under-leveraging the true potentials of OOH advertising in Gujarat”

Freecharge goes to town with mobile wallet in times of cash crunch

In Campaigns By Satarupa Chakraborty - December 22, 2016

MOMS Outdoor Media Solutions has planned and executed the campaign, covering key markets Delhi NCR and Mumbai