RB joins NDTV to drive'Swachh India' goals

In OOH News By M4G Bureau - April 25, 2017

RB in partnership with campaign ambassador Amitabh Bachchan and NDTV has kicked off the 4th year of NDTV - Dettol Banega Swachh India campaign with #Mere10Guz activation

Kinetic WW India launches Aureus & Aviator

In OOH News By M4G Bureau - April 21, 2017

Kinetic WW India has launched a state-of-the-art OOH planning tool - Aureus and a specialised airport division - Aviator

Ecosys OOH revs up Renault Kwid Climber to"Live for More Style”

In Campaigns By Namisha Raj - April 21, 2017

The core objective of the OOH campaign was to position the car as a latest fashion while highlighting striking colors and SUV look of the car.

Travellers enjoy Samsonite's VR game at Sydney airport

In Digital OOH By Rajiv Raghunath - April 21, 2017

Samsonite's VR game immerses travellers into three Paris locations with Oculus Rift VR headsets and was designed by oOh!media's experiential agency oOh! Edge as part of an activation created collaboratively with Posterscope and Dentsu Mitchell.

Park Avenue deo wafts through the OOH air

In Campaigns By Rajiv Raghunath - April 20, 2017

MOMS Outdoor Media Solutions planned and executed the Park Avenue deo campaign that ran for 14 days in six key cities -- Mumbai, Delhi, Kolkata, Bengaluru, Hyderabad and Chennai.

Total Quartz takes cue from badminton to highlight car fitness mantra

In Campaigns By M4G Bureau - April 19, 2017

Posterscope India has planned and executed the campaign using a mix of billboards, gantries, unipoles and pillars for impact and bus shelters, bus wraps and mobile vans for reach.

Mumbai Metro One gets nod for rebranding more stations

In OOH News By M4G Bureau - April 18, 2017

The rebranding exercise that entails adding a prefix to the existing station name would fetch the company additional revenues

RAW Pressery makes a big splash with its'Only The Fruit' proposition

In Campaigns By Namisha Raj - April 18, 2017

RAW Pressery has launched a multi-city campaign to showcase its"natural and unprocessed” offerings.

Prakash Arts, Srishti Communications, Atin OOH, Coral Media firm up deep association with OAC 2017

In OOH News By M4G Bureau - April 17, 2017

OAC 2017 has generated all-round industry interest. The very fact that the Convention returns to Mumbai -- which is one of India's OOH industry hubs -- itself has generated renewed interest among the industry stakeholders to participate in the Convention in a bigger way.

FBB makes a fashion statement on Delhi Metro Line III

In Campaigns By Namisha Raj - April 17, 2017

Brandscape has executed the one-month campaign; eg, communications holds the media rights on DMRC Line III