Results For "AI"
4560 News Found
English Oven establishes brand presence in Delhi NCR with impactful OOH campaign
In Campaigns By Bhawana Anand - May 22, 2017
The Social Street planned the 14-day campaign. The post campaign survey revealed 84% creative recall and of that, 62% had brand recall.
Daikin crafts a cool place for bus commuters, wows Delhi
In Campaigns By Bhawana Anand - May 19, 2017
Laqshya Solutions ideated and executed the landmark air conditioned BQS innovation
Data is key to working out accurate OOH ROI: Jim Spaeth at Geopath/OAAA Convention
In OOH News By Vasant Jante - May 18, 2017
Jim Spaeth, Co-Founder of Sequent Partners, highlighted the importance of evaluating each format and creative execution in order to arrive at an accurate ROI of a campaign. The quality of evaluation findings would hinge on the quality of data used.
Taj Swarna draws attention of flyers at Amritsar airport
In Campaigns By Bhawana Anand - May 18, 2017
Orange Solutions which holds the media rights at this airport helped Taj Hotels create high visibility for their new property through impactful displays at the common exit, and arrival and departure areas.
Mumbai airport world's busiest single-runway airport
In OOH News By Bhawana Anand - May 16, 2017
Mumbai airport's rise to the top is representative of the sharp spike in India's domestic and overseas civil aviation traffic which augurs well for the bustling airport advertising business.
DDB MudraMax appoints Sommnath Sengupta as Head-Tech Innovations, OOH & Experiential
In OOH News By M4G Bureau - May 16, 2017
With the DDB Mudra Group moving towards digital driven transformation; Sommnath would be playing a pivotal role at DDB MudraMax by putting digital and tech at the heart of each campaign.
SDMC brings down media on public utilities, Laqshya calls action arbitrary
In OOH News By Bhawana Anand - May 15, 2017
Laqshya Media Group now plans to escalate the matter and claim damages from the authority. The OOH firm held media rights on a set of public utilities that were awarded to it by Delhi Tourism Department
Nabendu Bhattacharyya to anchor Quintessential OOH Quiz at OAC 2017
The open quiz show will be conducted for the second time at OAC. The first edition too was anchored by Nabendu Bhattacharyya.
Koryo beckons consumers with quality assurance
In Campaigns By Bhawana Anand - May 12, 2017
The campaign, rolled out in partnership with Rapport WW, positions Koryo as a quality-assured choice for people who are looking to upgrade their kitchen and home appliances.
Frank D'Souza, Leader - Entertainment & Media, PwC India to address OAC 2017
In OOH News By M4G Bureau - May 11, 2017
Frank D'Souza would be speaking on the evolving media consumption patterns in India and how that impacts the OOH business