Lucknow Metro releases revised tender for exclusive ad rights

In OOH News By Bhawana Anand - May 26, 2017

The tender is for licensing out exclusive ad rights inside eight Metro stations and on the outside civil structures of the elevated section of the stations

Wagh Bakri Tea reinforces consumer bonding around'Pehli Mulakat'

In Campaigns By M4G Bureau - May 26, 2017

Wagh Bakri Tea Group's'Pehli Mulakat' campaign touches upon the beauty of human relationship. Human relationships are intrinsic to brand Wagh Bakri Tea.

Managua city takes OOH route to give identity to its streets

In Digital OOH By M4G Bureau - May 26, 2017

The OOH initiative in the Latin American city of Managua was aimed at rebuilding the confidence of local citizens, business and community groups.

Bill Fordyce, COO, HyperMedia, Dubai to speak on DOOH at OAC 2017

In OOH News By M4G Bureau - May 25, 2017

Bill Fordyce will speak on how DOOH differentiates itself vis-v-vis conventional OOH in helping brands communicate better with consumers, ways to work out a sustainable ROI from DOOH media, Dubai OOH industry's experience with large format DOOH, among others, in his address on the theme'How DOOH can work the magic for media owners & brands'

Telangana Tourism soars sky high to beckon tourists to the state

In Campaigns By M4G Bureau - May 25, 2017

A.G Innovations partnered Telangana Tourism in planning and executing a highly impactful plane wrap-based 2-month campaign

LG goes outdoor to celebrate 20-yr presence in India

In Campaigns By Bhawana Anand - May 25, 2017

LG has launched a 360 degree'Celebrating Togetherness' campaign that includes OOH messaging

Apollo Tyres focuses on iconic installations at airports

In Campaigns By Bhawana Anand - May 25, 2017

The brand has put up an iconic installation at the Chennai airport where the media rights are held by TDI International.

Vivo dominates high visibility areas of Patna airport

In Campaigns By Bhawana Anand - May 24, 2017

The smartphone brand has taken up the airport media for branding for a period of two years. Century Group of Companies which holds the media rights at this airport has executed the branding.

Ola partners BarTalk to curb drunk driving via DOOH messaging

In Campaigns By Bhawana Anand - May 23, 2017

Supported by the Delhi Police Department, the initiative aims to create awareness against drunk driving among pub-goers through digital displays with real-time bar offers & display messages from Delhi Police and Ola.

Cochin airport media expands, more DOOH in the offing

In OOH News By Bhawana Anand - May 22, 2017

TDI International which holds the ad rights at this airport is planning to put up digital media assets including 4 video walls