‘If investments are delayed till the ground is right, it will be too late’

In Digital OOH By M4G Bureau - August 18, 2017

There is no straight answer to the question – when will DOOH come into its own in India. Noomi Mehta, President, Indian Outdoor Advertising Association (IOAA) and Chairman, Selvel One Group, talks about the enabling factors, as also the challenges, that will drive or inhibit DOOH media expansion in India. Edited excerpts of the interview:

‘It has been a pleasure to deal with Indian Railways’

In Digital OOH By M4G Bureau - August 18, 2017

Shriranga Sudhakar, Managing Director, Vyoma, talks about the company’s rise as a dominant DOOH media player in the Railways sector, and the plans for the future. Edited excerpts of the interview:

Noida Authority invites EoI to build fresh ad revenue growth strategy

In OOH News By M4G Bureau - August 18, 2017

Noida Authority aims to increase revenues from ad contracts to Rs 100 crore per annual from the current level of Rs 9 crore

‘Toilet - Ek Prem Katha’ beckons audience through washroom branding

In Campaigns By Bhawana Anand - August 17, 2017

The unique branding initiative of Viacom 18 Motion Pictures, executed by Khushi Advertising, entailed placing A4 sized posters of the movie, with the movie title ‘Toilet’ written prominently, on washroom doors of youth congregation points like the McDonald’s & Pizza Hut restaurants and Gold’s Gym centres

'Paranavatar Shri Krishna'

In Gallery By M4G Bureau - August 17, 2017

The innovations were planned & executed by Milestone Brandcom at 12 different locations of Mumbai to depict Krishna’s life journey

Southern Railway invites bids for ad rights on Brindavan Express

In OOH News By M4G Bureau - August 16, 2017

The train has 22 coaches and each coach has 32 panels for advertising. In all there are 704 advertising panels adding up to 1,056 sq. ft of branding area.

BMW 5 Series slips into cruise mode on OOH landscape

In Campaigns By Bhawana Anand - August 12, 2017

The campaign, planned and executed by Greenline Glo – a Lodestar UM Group company – was positioned to connect with the high-income group in particular.

Rail officials scrutinising issues raised by media owners in Pre-bid meeting

In OOH News By Bhawana Anand - August 12, 2017

Media owners had citied the issues related to obtaining permissions from local bodies for putting up media in railway area

Smartron srt.phone connects with audiences in a flash

In Campaigns By M4G Bureau - August 10, 2017

Kinetic WW India planned and executed a clutter breaking activity that amplified the brand’s OOH campaign.

AAI invites for media at Gujarat’s Rajkot airport

In Talk OOH By M4G Bureau - August 10, 2017

The rights will be awarded through a competitive bidding process for a 10-year period