DDB Mudra Group brings on board Deepak Nair as Chief Growth Officer

In OOH News By M4G Bureau - September 02, 2017

The Chief Growth Officer has been appointed to oversee the Group’s growth agenda with special focus on Technology, Data and Analytics.

‘Measurement should be the top priority for next 5 years’

In Viewpoints By Bhawana Anand - September 02, 2017

Referring to Roda Mehta’s recent speech after receiving the AAAI Lifetime Achievement Award where she pointed to the absence of measurement metrics in the OOH industry, Abhijit Sengupta, CEO & MD, OAP India Agency states that OOH measurement metrics alone will bring respectability to the medium. Edited excerpts of the interview:

Punjab OOH players waiting expectantly for a new outdoor policy

In OOH News By Bhawana Anand - September 01, 2017

Industry hopes the new policy will not increase the tax burden on the business

Matrix Cellular beckons travelers with ‘Companion App’ installation at Mumbai airport

In Campaigns By Bhawana Anand - September 01, 2017

The installation was put up for a month at the International Sapphire Promo Zone of the airport, handled by Times OOH

“Airport offers experience not products”

In Gallery By - August 31, 2017

Ramendra Kumar Singh, Executive Director, Commercial Department, Airport Authority of India, throws light on ‘Airport modernisation & infra expansion – what’s there for OOH’

Digital OOH will drive the consumption of this platform

In Gallery By - August 31, 2017

Raman Kalra, Partner, Entertainment & Media Sector, PwC India emphasized on ‘How emerging media consumption patterns impact OOH’

Air Asia partners promotion of 'Toilet - Ek Prem Katha'

In Gallery By M4G Bureau - August 31, 2017

The airlines partners Viacom 18 Motion Pictures in the movie promotion

Air Asia takes Toilet: Ek Prem Katha’s Swachh Azaadi mission sky high

In Campaigns By M4G Bureau - August 31, 2017

The airline has taken the film’s message to the audiences through in-flight and on-ground activations like innovatively placing posters on restroom doors of the airplanes, and via in-flight announcements, tent card placements at the check-in counter, etc.

AAI invites bids for ad rights at Biju Patnaik International Airport, Bhubaneswar

In OOH News By M4G Bureau - August 31, 2017

The advertising space comprising 16,300 sq.ft (Indoor – 7,800 sq.ft. and outdoor – 8,500 sq.ft.) will be given for the duration of 10 years – for both static and digital media as well as activation. The tender will be allotted on Payment of Monthly Concession Fee basis.

Media owners cite viability issues concerning Railways’ Mumbai OOH Area package

In OOH News By Bhawana Anand - August 31, 2017

On Package no. 16, which was the focal point of discussion at the pre-bid meeting in Mumbai, the media owners expressed concern over the high reserve price set by the Railways, and cited a gamut of viability issues