Results For "AI"
4560 News Found
Dentsu Aegis Network launches Amplifi in India
In OOH News By M4G Bureau - September 28, 2017
Amplifi, the media investment arm of Dentsu Aegis Network, aims to deliver a demonstrable uplift in media performance on a global basis.
Peter England drives fashionable campaign with metro branding
In Campaigns By M4G Bureau - September 28, 2017
The brand opted to wrap Delhi Metro rakes on two of the busiest lines – Line 2 & Line 3 / 4 -- to grab maximum eyeballs
‘We are definitely in support of Digital OOH media’
In Viewpoints By Bhawana Anand - September 27, 2017
Archaic regulatory norms are cited among the key barriers to digital OOH media expansion in India. The positive development is that civic bodies like South Development Municipal Corporation (SDMC) are warming up to the idea of creating an enabling policy environment for DOOH to flourish. In a conversation with Bhawana Anand of Outdoor Asia, Prem Sankar Jha, Deputy Commissioner, SDMC spoke about the body’s outlook on DOOH media. He also touched upon the various new initiatives planned by the authority to boost OOH advertising in the city. Edited excerpts of the interview:
Skipper Pipes wows Kolkata with pipes-made Durga Puja pandal
In Campaigns By Ria Banerjee - September 27, 2017
The works of art at the pandal complemented the brand’s extensive OOH campaign in the city of Kolkata
Kochi Metro Rail calls for fresh bids for media rights
In OOH News By M4G Bureau - September 27, 2017
In the new tender KMRL has specified the number of media units that may be developed at the Metro stations
Airport passenger traffic surging, Delhi airport tops global list
In OOH News By M4G Bureau - September 26, 2017
The spike in passenger traffic growth at Indian airports augurs well for the Indian airport media advertising industry
Signpost partners Thane civic body for bicycle sharing initiative
In OOH News By M4G Bureau - September 26, 2017
Thane Municipal Corporation and Signpost India would be working together to expand the convenience mobility network in a phased manner, with 600 bikes and 50 stations across the city service roads, highways, transit points, educational hubs, shopping and entertainment zones.
‘Media planning agencies have to be media neutral’
In Viewpoints By Bhawana Anand - September 25, 2017
Nabendu Bhattacharya, CEO & MD, Milestone Brandcom, shares his thoughts on the key measures needed for OOH to gain a larger share of the ad pie. Edited excerpts of the interview:
Air India boards Rapid MetroRail to promote Delhi-Copenhagen flight
In Campaigns By M4G Bureau - September 25, 2017
The branding, launched for a one-month period, was executed by ICONS that handles the Rapid MetroRail advertising rights
Posterscope signs global partnership deal with The Digit Group
In OOH News By M4G Bureau - September 25, 2017
This partnership will help the agency to help clients to explore exciting opportunities available in smart cities