Amazon goes big on OOH to showcase its Great Indian Festival Sale

In Campaigns By Bhawana Anand - October 10, 2017

The stimulating OOH campaign, handled by OOH firm Rapport WW, was deployed on multiple formats in 8 cities -- Delhi, Mumbai, Bengaluru, Chennai, Kolkata, Ahmedabad, Hyderabad and Pune

Appy makes a big splash on OOH canvas in a new avatar

In Gallery By - October 09, 2017

Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats

US’ Adelphic opts for Rubicon Project’s programmatic platform

In Digital OOH By M4G Bureau - October 09, 2017

The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground

ARC Outdoor Media acquires media rights at Indore airport

In OOH News By M4G Bureau - October 09, 2017

The OOH firm plans to put up a range of digital media formats at the airport where it has rights on 6,000 sq. ft of advertising space

Appy makes a big splash on OOH canvas in a new avatar

In Campaigns By M4G Bureau - October 07, 2017

Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats

‘Golmaal Again’ set to trail blaze OOH tracks with king-size plans

In Campaigns By M4G Bureau - October 06, 2017

First leg of campaign has begun; Some Rs 5 crore going into multi-city OOH promotion of the movie

Local real estate brands build up equity on Mumbai Central Line during festive season

In OOH News By Amaan Kazmi - October 06, 2017

The majority of the real estate firms are reaching out to this audience with affordable housing propositions

Greater Chennai Corporation mulling over bringing OOH back on streets

In OOH News By Bhawana Anand - October 05, 2017

Internal discussions are reportedly underway to explore reviving outdoor advertising in the city of Chennai

Republic goes outdoor to highlight channel’s leadership position

In Gallery By M4G Bureau - October 04, 2017

Laqshya Solutions planned and executed the extensive OOH campaign that covered three key markets – Delhi NCR, Mumbai and Bengaluru

Republic goes outdoor to highlight channel’s leadership position

In Campaigns By M4G Bureau - October 04, 2017

Laqshya Solutions planned and executed the extensive OOH campaign that covered three key markets – Delhi NCR, Mumbai and Bengaluru