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Airtel’s Naqhi Khan to share brand perspective on OOH at Karnataka Talks OOH conference
In OOH News By M4G Bureau - February 07, 2018
Naqhi heads the brand and marketing communications for Bharti Airtel across Karnataka; he has worked in diverse streams that include sports marketing, ATL/BTL marketing, and now marketing communications
ITW Consulting bags in-stadia ad rights for Tri-Series in Sri Lanka
In OOH News By M4G Bureau - February 07, 2018
ITW Consulting is permitted to market the in-stadia advertising rights and can enter into contract with potential clients and agencies towards exploiting the rights commercially
Jabong’s ‘Big Brand Sale’ writ large on OOH canvas
In Campaigns By M4G Bureau - February 07, 2018
The OOH mandate was handled by Laqshya Solutions, whereas the mainline campaign was conceptualised and scripted by Happy Mcgarrybowen; the OOH campaign ran in 8 cities using some 104 media units
Samsung India flags off second leg of ‘Safe India’ campaign
In Gallery By M4G Bureau - February 06, 2018
The second phase of Samsung ‘Safe India’ campaign was rolled out in Delhi, Mumbai, Chennai and Lucknow through messages displayed on public information systems and LED walls as well as films and skits in schools and colleges
Hand painted billboards make rare appearance
In OOH News By M4G Bureau - February 06, 2018
Mural painters like The Walldogs in the US are keeping alive the traditional art of hand-painted billboards; mural paintings are also giving city landscapes an aesthetic look
Punjab Govt assessing industry feedback on draft ad policy
In OOH News By M4G Bureau - February 06, 2018
The final policy is expected to be out in a month’s time; which will be circulated among all the urban local bodies (ULBs) for implementation in their respective cities. The draft also has a clause for strict actions against the responsible officials if the policy isn’t implemented as per the bylaws
Samsung India flags off second leg of ‘Safe India’ campaign
In Campaigns By M4G Bureau - February 06, 2018
The second phase of Samsung ‘Safe India’ campaign was rolled out in Delhi, Mumbai, Chennai and Lucknow through messages displayed on public information systems and LED walls as well as films and skits in schools and colleges
Bajaj’s Dominar 400 to hyper-ride OOH streets soon
In OOH News By M4G Bureau - February 05, 2018
The brand, having launched TVCs centred on the ‘Hati Mat Palo’ campaign, is now planning a major OOH campaign to reinforce the concept of hyper-riding among the target audience
Audi India gives wing to #A5BratPack campaign
In Campaigns By M4G Bureau - February 05, 2018
A Jet Airways’ Boeing 737 airplane has been wrapped with creatives promoting the Audi A5 product line up, aimed at Audi prospects and customers boarding flights from multiple domestic locations
HDFC Life’s Captain Life makes presence at Comic-Con Bengaluru
In Campaigns By M4G Bureau - February 03, 2018
The brand partnered with Comic-Con Bengaluru to further cement the brand’s commitment to demystify the insurance category