eg. communications bags train branding rights on DMRC 7 & 8 lines

In OOH News By M4G Bureau - March 15, 2018

The OOH firm has won the rights to brand all trains running on Line 7 (Pink Line) and Line 8 (Magenta Line); the rights have been awarded for a period of 9 years

DMRC Pink Line will be a go-to destination for youth-focused brands

In OOH News By M4G Bureau - March 15, 2018

With the opening of this section, the South Campus of Delhi University is connected by Metro to the university’s North Campus; Durgabai Deshmukh South Campus station will be a major transport hub for students attending colleges in the South Campus

Samsung creates immersive experiences with Galaxy S9 & S9+

In Digital OOH By M4G Bureau - March 15, 2018

Following a showcase in Dubai, Samsung will hold events in other cities and at landmarks yet to be announced

Havas Media bags the integrated media duties of Bajaj Allianz

In OOH News By M4G Bureau - March 14, 2018

The account size is estimated to be more than INR 50 crores and will be handled out of the Mumbai office led by Kunal Jamuar, Managing Partner - West and South, Havas Media India

Is Pepsi coming out with ‘Kyun Sookhe Sookhe Hi?’ OOH variant?

In OOH News By M4G Bureau - March 14, 2018

PepsiCo has kicked off its 360 brand campaign with the TVC ‘Kya Sookhe Sookhe Hi’; the OOH campaign is likely to follow

North Delhi Mayor Pretty Agarwal trains guns on unauthorised media

In OOH News By Bhawana Anand - March 14, 2018

Media owners say there are hardly any unauthorised media in the zone, and outdoor media cannot be blamed for the corporation’s revenue losses

DMRC invites bids for media rights on Yellow Line

In OOH News By M4G Bureau - March 14, 2018

The exclusive rights inside Metro stations will be awarded for a period of 9 years on ‘as is where is basis’; The tender document may be submitted until April 12, 2018

Broadsign to power Westfield’s digital media screens at shopping centres

In Digital OOH By M4G Bureau - March 14, 2018

Partnership enables advertisers and brands to reach shoppers with contextual, targeted campaigns on over 500 digital screens

Society Tea celebrates the Tea Society Called India

In Campaigns By M4G Bureau - March 14, 2018

The Tea Society Called India campaign features works of photography mavens Palani Mohan, a Hong Kong based award-winning photographer

Goibibo signs up as a Principal Sponsor for Mumbai Indians

In OOH News By M4G Bureau - March 12, 2018

The online traveling booking app will undertake 360 degree branding initiatives including OOH to engage the masses