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SDMC targets Rs 150-180cr ad tax revenues in 2018-19: Prem Shankar Jha
In OOH News By Bhawana Anand - April 02, 2018
Increase revenues from advertising on airport road, provision for digital media, engagement of advertising industry for public conveniences’ development are some of the initiatives that will help SDMC achieve ad higher tax revenues
Kansai Nerolac renders ‘Rang De Maharashtra’ colourful
In Campaigns By VJ Media Bureau - March 30, 2018
Maharashtra Village Social Transformation Foundation, Kansai Nerolac Paints and Tata Trusts launch the Rang De Maharashtra campaign on the occasion of ‘International Colour Day’
Mercedes-Benz S-Class set to ‘Lead the World’
In Campaigns By M4G Bureau - March 29, 2018
Kinetic WW which handles the Mercedes-Benz account undertook the media buying from Times OOH, media concessionaire of both airports.
US-based Ads on Top unveils Dynamix playlist automation via API
In Digital OOH By M4G Bureau - March 28, 2018
Ads on Top utilises evolving data sources to analyse audience and context around screens to determine ideal content to deliver. This targeting takes network availability, budgets, CPMs and other ad metrics into account to determine the ideal ad to display
Ishq FM opens a vista to Rome
In Campaigns By M4G Bureau - March 28, 2018
The radio channel has taken the OOH route in Mumbai to promote its quiz contest ‘Romance in Rome’, targeting the youth audience
eBay gets tactical with weather-driven campaign
In Digital OOH By M4G Bureau - March 27, 2018
The campaign was created by 72andSunny, produced by Grand Visual, with media planning and buying by Mediacom. The DOOH activity supports a broader campaign created by 72andsunny, which runs across digital, social, radio, VOD and TV and encourages shoppers to break away from "beige"
Wagh Bakri blends in with local expressions
In Campaigns By M4G Bureau - March 26, 2018
The tea brand launched an aggressive campaign, planned and executed by MOMS Outdoor Media Solutions, to deepen the connect with consumers in markets like Gujarat, Rajasthan, Madhya Pradesh, Maharashtra, Chhattisgarh and Karnataka
PharmEasy delivery app writ large on OOH formats
In Campaigns By Ria Banerjee - March 23, 2018
Handled by Release my Ad, PharmEasy goes 360 degree for a month long campaign in Mumbai and Kolkata covering multiple outdoor media formats such as hoarding, pole kiosk, Ac bus wrap, non-Ac bus panel and BTL activation.
Jockey likely to hit the streets with new campaign soon
In OOH News By M4G Bureau - March 23, 2018
The TVC conceptualised by L&K Saatchi & Saatchi agency has already hit the TV screens whereas the OOH campaign is expected to be launched soon.
Trend-setting Titan ups the style quotient
In Campaigns By M4G Bureau - March 22, 2018
The 1-month outdoor campaign, executed by OMI, the specialist’s outdoor agency wing of Laqshya Media Group, has been rolled out in 22 cities that include Delhi NCR, Mumbai, Pune, Bengaluru, and Kolkata