JCDecaux Australia partners with Seedooh to verify OOH campaigns

In Digital OOH By M4G Bureau - April 18, 2018

Seedooh is aligned with PwC to bring third-party verification of OOH data in its platform to create clear, validated and standardised reporting for advertisers, media agencies and outdoor media owners

Railway media packages run out of steam

In OOH News By Bhawana Anand - April 18, 2018

Advertising rights will likely be handled by the various commercial divisions all over again

Vyoma enters the Kolkata market with 233 screens at 24 metro stations

In Digital OOH By M4G Bureau - April 16, 2018

The displays aimed to drive engagement and consumer participation through various call to action campaigns and messages are able to support and recognise 14 different types of daily ticket transactions and payment methods

SDMC invites bids for advertising on cycle shelters

In OOH News By M4G Bureau - April 16, 2018

The maintenance and operation of the cycle shelters will be given for 7 years under OAP 2017 policies on a monthly license fee basis. The cluster has in all 2058 sq. ft. ad display area

Australia’s Adshel introduces new DOOH trading model

In Digital OOH By M4G Bureau - April 16, 2018

The new spot-based trading model will give advertisers the opportunity to target their campaigns to commuters more effectively

Exide is all charged up to check summer meltdown

In Campaigns By Ria Banerjee - April 16, 2018

The brand campaign, planned and executed by Kinetic India, is targeted at a wide cross-section of consumers in over 30 cities across the country that include Delhi NCR, Hyderabad, Chennai, Kolkata, Coimbatore, Madurai, etc

Edelweiss cheers Indian icons at CWG 2018

In Campaigns By Bhawana Anand - April 16, 2018

The #BeUnlimited OOH campaign, planned and executed by MOMS Outdoor Media Solutions, features ace sports personalities Saina Nehwal, Dipa Karmakar, Mandeep Jangra, Heena Sidhu, Rani Rampal, and Manpreet Singh

‘OOH is a major medium for us’

In Viewpoints By Bhawana Anand - April 14, 2018

A regional tea brand, Society Tea revived its positioning by targeting the teetotalers of the nation with its CSR campaign. Existing since 1924, the brand’s obvious choice for advertising i.e. OOH advertising, sustains the brand’s faith till today wherein Karan Shah, Director, Society Tea – a 4th generation leader of the business -- states that TV has become extremely splintered in today’s time. While sharing the insights on the response to their recent OOH campaign, Karan talks in detail about the medium.

Srishti Communications bags Trivandrum airport media rights

In OOH News By Rajiv Raghunath - April 13, 2018

The exclusive contract provides for the OOH firm to design, develop, operate and market the media assets at the airport for 10 years

Tata Tele Business Services projects smart solutions

In Gallery By M4G Bureau - April 12, 2018

The brand, in association with Active Media Innovations, converted select static billboards in Mumbai into smart boards through live projection