OOH Capital appoints Claudia Damas, Rachana Lokhande as partners for LATAM, India markets

In OOH News By M4G Bureau - November 16, 2023

OOH Capital Chairman Tom Goddard says: "Growing our geographical coverage with two highly experienced partners is a great way to celebrate our first two years in business.”

‘Metro station branding has emerged as an integral part of our media mix’

In Viewpoints By Rajiv Raghunath - November 16, 2023

Abhinav Iyer, Senior General Manager – Marketing & Strategy, The Muthoot Group shares his perspective on the brand’s outlook on transit media, Metro media in particular, in the wake of the launch of ‘The Muthoot Group Railway Station’ metro in Jaipur. Excerpts of the interview with Rajiv Raghunath

DDX Asia expo: Building an ecosystem approach to digital display solutions business

In Gallery By - November 15, 2023

Vasant Jante, Managing Director of VJ Media Works, talks about the imperative of creating a platform for buyers & sellers of digital display solutions that are architected for retail and OOH businesses, in conversation with Rajiv Raghunath. The inaugural edition of DDX Asia expo will be held at Nehru Centre in Mumbai on Dec 8-9.

Moving Walls to showcase enterprise software solutions at DDX Asia in Mumbai on Dec 8-9

In OOH News By M4G Bureau - November 10, 2023

Global adtech group Moving Walls, whose ‘Moving Audiences’ software is used by advertisers and agencies to plan, buy and measure OOH media, will be among the exhibitors at DDX Asia, the one-stop exhibition of digital display solutions for retail and out-of-home industries, to be held at the Nehru Centre, Worli, Mumbai

Tata Mutual Fund promises to turn dreams into reality ‘One Day’

In Campaigns By M4G Bureau - November 10, 2023

Posterscope India rolls out the campaign, seizing the spotlight during the ICC Cricket World Cup

‘Prescriptive briefs, technical committees, cost efficiency, industry standards must for best outcomes from audience measurement’

In OOH News By Rajiv Raghunath - November 09, 2023

Gideon Adey of World Out of Home Organization, Maud Moawad, CEO, Seventh Decimal, Kristina Rudoman, Chief Commercial Officer, Allunite, Jun Sakurai, CEO, LIVE BOARD, and Daniel Wong-Chi-Man, Chief Commercial Officer – Audience Measurement, Ipsos discuss the theme of audience measurement in the WOO Bali meet.

Lumina Display Systems to exhibit its dynamic display solutions at DDX Asia, Mumbai

In OOH News By M4G Bureau - November 09, 2023

Lumina Display Systems Pvt is all set to showcase its cutting edge range of display solutions as exhibitor at DDX Asia, the one-stop exhibition of latest digital display solutions for the retail and OOH industries, to be held at Nehru Centre, Worli, Mumbai during December 8-9, 2023.

Laetitia Lim, CEO, Quividi shines the light on retail media growth potential

In OOH News By Rajiv Raghunath - November 07, 2023

Laetitia addressed the WOO APAC Forum in Bali

Royal Challenge Packaged Drinking Water unveils large anamorphic 3D displays of Virat Kohli

In Campaigns By M4G Bureau - November 07, 2023

On the occasion of the cricketer’s 35th birthday, the brand has also set up spaces for artists to unveil graffiti featuring him in the Naya Sher avatar.

WOO APAC Forum in Bali directs laser focus on sustainability & OOH business

In OOH News By Rajiv Raghunath - November 06, 2023

WOO CMO Richard Saturley announces launch of sustainability section on WOO website