American Express campaign exemplifies its omnipresence

In Campaigns By M4G Bureau - August 02, 2018

The OOH campaign reinforces American Express’ positioning at the intersection of people’s business & lifestyle

Native content will make OOH more engaging: Brendon Cook

In Digital OOH By M4G Bureau - August 01, 2018

Native content may comprise quality content inspired by a brand but designed in the context of location such as shopping mall, airport, etc.

Metrics, creative focus will augment OOH advertising: Brand marketers

In OOH News By M4G Bureau - August 01, 2018

The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel speakers were Gayatri Ojha, VP – Marketing & Corporate Communications, CSR, Total India; Ankit Desai, Head – Media & Digital Marketing India & Global Centre of Excellence, Marico Ltd; Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services; and Pramod Patil, Associate VP Media, Kotak Mahindra Bank

Madison Media appoints Shan Jain as CSO

In OOH News By M4G Bureau - August 01, 2018

Shan has expertise in capturing consumer insights, converting them to action, which are data driven and human centric

Redeveloped railway stations will be compelling ad destinations: SK Lohia

In OOH News By Swaminathan Balasubramanian - July 31, 2018

IRSDC MD & CEO SK Lohia stated that the vision of IRSDC is dictated by four key pillars -- improving passenger amenities, facilities, and station infrastructure, positive customer experience, development of iconic stations in-line with the city’s character and commercial utilisation of surplus railway land

OAA 2018 — Kinetic India wins ‘Campaign of the Year’ award for Google Maps campaign

In OOH News By M4G Bureau - July 30, 2018

Madison OOH win maximum metals (11), followed by The Social Steet (10) and Kinetic India (6); The Social Street and Kinetic India win maximum Golds (3 each)

Pramod Bhandula makes a case study presentation on best green practices for OOH

In OOH Solutions By Swaminathan Balasubramanian - July 30, 2018

JCDecaux Advertising has been globally working projects which are friendly for the three sustainable axes – environment, social and stakeholder

Big Data key to identifying right audiences: Daniel Cuende

In OOH Solutions By Swaminathan Balasubramanian - July 30, 2018

In the digital era, Big data is emerging as critical to finding the minute details on the viewing patterns of consumers exposed to OOH

Noomi & Indrajit talks about new initiatives taken by IOAA

In OOH News By Swaminathan Balasubramanian - July 28, 2018

Noomi Mehta, Indrajit Sen, from IOAA explained the OOH professionals on the activities, challenges, and days ahead of outdoor advertising in India

Dr. Velumani inspires OOH industry at OAC 2018

In OOH News By Swaminathan Balasubramanian - July 27, 2018

Chairman of Thyrocare, Dr A Velumani shared his life journey, beginning from the childhood till date, where he explained that Leaders are made, not born