Behrouz Biryani rolls out lip-smacking campaign in Delhi

In Campaigns By M4G Bureau - August 07, 2018

The 14-day campaign, executed by Posterscope India, was writ large on billboards, bus shelters, Metro pillars and gantries

Zee Cinema tunes in ‘Padman’ at Audiowala Bus Stands in Mumbai outskirts

In Gallery By M4G Bureau - August 06, 2018

The BTL activity, planned and executed by Vritti imedia, centred on sensitising the target audience on women’s menstrual hygiene, which is the core of the movie

American Express campaign exemplifies its omnipresence

In Gallery By M4G Bureau - August 06, 2018

The OOH campaign reinforces American Express’ positioning at the intersection of people’s business & lifestyle

Red Bull makes a strong case for work-life balance

In Campaigns By Bhawana Anand - August 06, 2018

The energy drink brand reaches out to the working population through an innovative campaign executed by Jagran Engage

Nescafe lures Mumbaikars with a steaming innovation

In Campaigns By M4G Bureau - August 06, 2018

Executed by Street Talk, the objective of the innovation was to spread the message that “You can’t guzzle a hot drink, it has to be taken slowly”

Vivo strikes a chord with young audiences on TagTalk network

In Digital OOH By M4G Bureau - August 03, 2018

TagTalk has partnered Vivo India in launching an integrated Vivo brand campaign on its social network TV that engages a large number of hyper-connected young consumers

Global leaders to address International OOH Congress in St. Petersburg

In OOH News By M4G Bureau - August 03, 2018

Global OOH experts such as Annie Rickard (global ex-president, Posterscope, UK), Gideon Adey from Kinetic (UK), Borja Balanzat, the head of Exterion Media in Spain & Christian von den Brincken, representing Ströer, Germany will address the Congress

Initiate consumer data capture with a pilot: LV Krishnan

In OOH News By Bhawana Anand - August 03, 2018

L V Krishnan, CEO of TAM Research urges OOH industry to begin the measurement project at one location with the help of street cameras and AI technology

Zee Cinema tunes in ‘Padman’ at Audiowala Bus Stands in Mumbai outskirts

In Campaigns By M4G Bureau - August 03, 2018

The BTL activity, planned and executed by Vritti imedia, centred on sensitising the target audience on women’s menstrual hygiene, which is the core of the movie

Madison Media appoints Girish Upadhyay as COO, Madison Media Infinity

In OOH News By M4G Bureau - August 02, 2018

Girish will handle Viacom 18, Asian Paints and other key clients for the agency; he was earlier with Tata Motors as Head of Marketing Services responsible for Media Planning and Buying, Digital and Market Research