Century Group on board as Associate Sponsor of 1st Transit Media Talks Conference

In OOH News By M4G Bureau - February 20, 2019

The conference will be held at Courtyard by Marriott, Mumbai on February 28, 2019

Australia OOH industry net revenues reach A$927mn size in 2018

In OOH News By M4G Bureau - February 20, 2019

DOOH revenue accounts for 52.3% of total net media revenue year-to-date

Alita Battle Angel unleashed over city scape

In Campaigns By M4G Bureau - February 20, 2019

Active Media Innovations promotes Fox Star Studios’ Alita Battle Angel through tall building wraps and wall paintings in city arterial routes

PUMA partners with Mary Kom for women's category

In OOH News By M4G Bureau - February 19, 2019

The boxing icon teams up with the global sports brand to be their newest women’s training ambassador in India

Star India’s Shalini Kumar to address 1st Transit Media Talks Conference

In OOH News By M4G Bureau - February 19, 2019

Shalini Kumar, VP – Partnerships & Innovation, Star India will speak on ‘What will it take for brands to up the spends on transit media’

Love caught on lens

In Gallery By M4G Bureau - February 18, 2019

Smartphone brand Vivo’s nationwide DOOH campaign executed in association with TagTalk was all about showcasing the Valentine Day spirit ahead of the launch of its new handset Vivo V15 Pro on February 20.

Backlite Media, Meraas extend advertising partnership to 4 Dubai OOH destinations

In Digital OOH By M4G Bureau - February 18, 2019

Al Seef, City Walk, La Mer and The Beach to now benefit from the technicolour advertising displays BackLite Media have been bringing to Meraas’ destinations for three years

Laqshya Media Group launches cutting edge OOH planning tool

In OOH News By M4G Bureau - February 18, 2019

The first of its kind tool called SHARP (Strategic Hyperlocal AI-powered Reach Planner), is a state-of-the-art planning machine learning software for measuring the effectiveness and media value of outdoor campaigns.

Passenger traffic up at Srinagar airport

In OOH News By M4G Bureau - February 18, 2019

Passenger traffic increase at the airport in 2018 is one of the highest in the northern region

Vivo adds V-Day flavour to V15 Pro launch

In Digital OOH By M4G Bureau - February 18, 2019

The brand executed a nationwide DOOH programmatic campaign in association with TagTalk to make V-Day special for couples