Australian Ethical first to use SmartSkins that will be recycled into park benches, polymer products

In OOH Solutions By Rajiv Raghunath - March 12, 2019

SmartSkins sets a new benchmark for the OOH industry with the substrate and mounting ropes being 100% recyclable, while also maintaining the high quality of traditional billboards and being cost effective

Stationary brand Youva launches 360 degree marketing campaign

In OOH News By M4G Bureau - March 11, 2019

Starting with TVC, the brand has planned various multi-channel marketing and promotional activities

With metrics, transit media can deliver big

In OOH News By M4G Bureau - March 11, 2019

Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan

EC sets down OOH display norms for political campaigns

In OOH News By Bhawana Anand - March 11, 2019

The Election Commission has urged the use of eco–friendly materials and banned featuring any images of serving defence personnel in the OOH displays

Max Fashion’s sartorial thumbs up to women

In Gallery By - March 08, 2019

Ahead of Women’s Day, the brand will deploy the ‘Behen Kuch Bhi Pehen’ campaign on outdoors in sync with its mainline campaign urging women

KineticX partners with environmental media start-up Pluvo

In OOH News By M4G Bureau - March 08, 2019

The agency’s clients will advertise on Pluvo’s unique air-purifying advertising inventory in London

How Kansai Nerolac Paints added a dash of colour to Maha Kumbh

In Gallery By M4G Bureau - March 07, 2019

Kansai Nerolac Paints Ltd. (KNPL), paid homage to the Kumbh Mela through art and enhanced the look of Indira Bhavan located at Civil Lines in Prayagraj and other structures in the city. Take a look.

Dentsu Aegis Network expands Ashish Bhasin's role

In OOH News By M4G Bureau - March 07, 2019

The Chairman and CEO of Dentsu Aegis Network - South Asia, has been promoted to the role of CEO, Dentsu Aegis Network Greater South and Chairman and CEO of India and will be responsible for overseeing India, Sri Lanka, Bangladesh, Indonesia, Thailand, Vietnam, Philippines, Malaysia and Myanmar markets

Max Fashion’s sartorial thumbs up to women

In OOH News By M4G Bureau - March 07, 2019

Ahead of Women’s Day, the brand will deploy the ‘Behen Kuch Bhi Pehen’ campaign on outdoors in sync with its mainline campaign urging women

National Green Tribunal seeks ban on PVC during election promos

In OOH News By M4G Bureau - March 07, 2019

The move comes ahead of the Lokh Sabha election and the heavy outdoor campaigning expected from political parties