UK’s Engine, Spinal Injuries Association get people to fast-forward ad on Disabled Access Day

In Digital OOH By M4G Bureau - March 18, 2019

The ad ran on Ocean’s full motion Loop network in Manchester

Indian OOH industry grew by 8.8% in FY2018-19

In Research By M4G Bureau - March 15, 2019

Organised retail sector key contributor to OOH revenue growth, according to EY-FICCI 2019 Media & Entertainment report 2019

‘There’s so much to airport media’

In Viewpoints By M4G Bureau - March 14, 2019

Puneet Anand, Sr. General Manager & Group Head (Marketing) Hyundai Motor India talks about how the brand views airport advertising and indeed the entire OOH spectrum

Indian OOH will be Rs 48.5bn biz by 2021

In Research By M4G Bureau - March 14, 2019

The EY FICCI Media & Entertainment 2019 report highlights the strident growth of transit media

Tanishq creates AR experience for women flyers at Delhi, Bengaluru airports

In Digital OOH By M4G Bureau - March 13, 2019

An interactive kiosk was crafted to give the TG Try and Buy’ option through virtual experience

Sai Advertisers sees good ad prospects on IT corridor short-loop routes

In OOH News By Ria Banerjee - March 13, 2019

Real estate brands in particular would be the major advertising category

Broadsign, Starlite Media team up to transform retail centre advertising

In Digital OOH By Rajiv Raghunath - March 13, 2019

Starlite has begun deploying the complete Broadsign Platform to convert its growing network of 6,000 static outdoor ad displays to free-standing digital units and scale quickly with programmatic capabilities

Prem Shankar Jha aims to double North Delhi MC ad revenues

In OOH News By Bhawana Anand - March 13, 2019

In his additional role, every effort will be directed to root out unauthorized media in the north zone of the city, as also introduce standard formats

How Tata Salt played ‘Shravan’ at the Kumbh

In Campaigns By M4G Bureau - March 12, 2019

The brand’s ‘Kumbh Kay Shravan’ initiative was aimed at helping the elderly with transportation at the Kumbh Mela

Eco-friendly fabric suppliers lament political parties’ disinterest in green options

In OOH Solutions By Bhawana Anand - March 12, 2019

Printing industry across the country also may not be fully geared to cater to the volume demand