BJP outdoor publicity campaign ahead of polls somewhat delayed

In OOH News By Bhawana Anand - March 19, 2019

The outdoor concessionaires are yet to receive the final nod for rolling out the party’s OOH publicity campaign

Kurkure Caravan Talkies to traverse 1000+ towns & villages

In OOH News By M4G Bureau - March 19, 2019

The 3-month programme is designed to deepen brand connect with consumers and retailers via Nukkad Natak and Movie-on-the wheels

Engagement, data & uniformity must for transit growth: Deepak Saluja

In Gallery By - March 18, 2019

Deepak Saluja, Executive VP- Marketing, UTI highlighted the factors that could drive higher adoption of transit medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th

Data will drive spends: Shalini Kumar

In Gallery By - March 18, 2019

Shalini Kumar VP - Partnerships & Innovations, Star India, highlighted how data could add value to different transit advertising avenues at the 1st Transit Media Talks held in Mumbai on February 28t

Transit media has huge potential

In Gallery By - March 18, 2019

Amit Kapoor, MD, US Advertising highlighted the evolution of media and the factors that made it powerful at the first Transit Media Talks Conference held in Mumbai on February 28th

Transit Media can take on multiple avatars: Santosh Padhi

In Gallery By - March 18, 2019

Providing an interesting, mythological take on Transit Media, Santosh Padhi, COO & Co- Founder of Taproot Dentsu, drew up an analogy with Lord Krishna to highlight the benefits of this medium at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019

RSH Global assigns media mandate to Initiative

In OOH News By M4G Bureau - March 18, 2019

Initiative will handle integrated media planning and buying for JOY & X-MEN Brands

The way forward is transit: Pawan Bansal

In Gallery By - March 18, 2019

Pawan Bansal, COO, Jagran Engage, listed out the factors for ensuring best ROI from transit media in his address at the 1st Transit Media Talks Conference held in Mumbai on February 28th, 2019

With metrics, transit media can deliver big

In Gallery By - March 18, 2019

Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group, explains that with metrics, each segment within OOH media will be able to give specific reasons for being a part of a media plan

Karnataka HC tells state govt to approve new ad bylaws by March 25

In OOH News By Ria Banerjee - March 18, 2019

PIL was submitted to enforce the new Code of Conduct