Pioneering rural financial empowerment with purpose-driven OOH/DOOH

In Viewpoints By - January 08, 2024

Rajesh Radhakrishnan, Co-Founder & Chief Marketing Officer, Vritti Mindwave Media shares his viewpoint on how OOH and DOOH campaigns can be effectively fashioned to enhance financial inclusivity in the non-metro markets and the rural hinterland.

Avinashi Outdoor Advertising takes up sponsorship of Cocktail & Dinner at 2nd South India Talks OOH conference

In OOH News By M4G Bureau - January 05, 2024

The OOH firm’s leadership views the conference as a strong platform for building industry collaborations for leveraging the new growth opportunities.

Times OOH partners 2nd South India Talks OOH conference in Chennai as Associate Sponsor

In OOH News By M4G Bureau - January 04, 2024

“South India Talks OOH provides an appropriate forum for the industry to collaboratively discuss and try to find solutions their issues and challenges,” says Shekhar Narayanaswami, President, Times Innovative Media Ltd

Continental Coffee teams up with Platinum Outdoor to deliver an 'Xtra Strong' 3D anamorphic campaign

In Campaigns By M4G Bureau - January 04, 2024

Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling to position Continental Xtra as the epitome of a strong and aromatic coffee experience.

Tiger Party once again orchestrates New Year’s Eve countdown in Times Square

In Digital OOH By Rajiv Raghunath - January 03, 2024

From behind the New Year’s eve ball drop, Tiger Party offers a close look at how DOOH solution amplifies commercial potential

Qatar’s Elan Media to integrate DOOH inventory with LMX SSP

In Digital OOH By M4G Bureau - January 03, 2024

Jaber Al Ansari, ELAN Group CEO, says: “This move aims to establish a robust programmatic media buying model in Qatar."

‘Top-of-the-mind recall critical for demand generation, supply management’

In Gallery By - January 02, 2024

Saibal Biswas, SVP & Head of Marketing , Partnerships and PR, MediBuddy talks about the digital healthcare platform’s approach to brand building, engagement with suppliers, and making MediBuddy services affordable and accessible to a billion Indians in an exclusive interview with Rajiv Raghunath. Presenting Part 1 of the interview.

TheSmallBigIdea ushers in ‘Merry Christmas’ bomhomie

In Campaigns By M4G Bureau - December 29, 2023

The marketing team employed unconventional tactics with volunteers holding placards next to ‘Merry Christmas’ branding

Christian Dior offers visual feast to travellers at Hong Kong International Airport

In Campaigns By M4G Bureau - December 29, 2023

Christian Dior Parfums recently captivated the attention of travellers at Hong Kong International Airport with the stunning debut of ‘The Atelier of Dreams’ as part of its Christmas season celebrations.

Khushi Advertising crafts marketing extravaganza for Salaar – Ceasefire

In Campaigns By M4G Bureau - December 26, 2023

From the towering 120 ft. cut-out of Prabhas that commanded attention in popular malls, to the dominating omnipresence across major cities in India, the campaign immersed audiences in the enchanting world of Salaar.