JCDecaux wins exclusive contract for Abu Dhabi International Airport’s new terminal

In OOH News By M4G Bureau - May 08, 2019

The 10-year contract has been given for the new Midfield Terminal

Central Railway invites exclusive rights for commercial advertising through e-tender

In OOH News By M4G Bureau - May 08, 2019

Bhusawal Railway Division under Central Railway invites e-tender sole advertising rights for Burhanpur Railway station

‘Business outcomes real measure of OOH success’

In OOH News By Rajiv Raghunath & Bhawana Anand - May 07, 2019

Barry Cupples, Global CEO, Talon also says that OOH is best placed to usher in AI

OOH needs to punch above its weight: Nancy Fletcher

In OOH News By Rajiv Raghunath & Bhawana Anand - May 07, 2019

Unity, collaboration and perseverance vital for OOH growth

Enkon Out of Home partners with METRO Cash & Carry for shopping cart advertisements

In OOH News By M4G Bureau - May 07, 2019

Kolkata based outdoor advertising firm Enkon provides advertising space to some 2500 shopping carts in Bengaluru, 400 carts in Kolkata and 800 n Mumbai

Air Asia campaign takes off with a bang

In Campaigns By M4G Bureau - May 07, 2019

The airline chooses the digital network of T1 & T2 in Mumbai airport and also the large format outdoor sites at Terminal 1 to announce its domestic operations

CaratLane dangles offers on OOH ahead of Akshaya Tritiya

In Campaigns By Ria Banerjee - May 06, 2019

Spread across 12 cities, the month-long campaign has been executed in print, digital, alternative and outdoor media

Mobile is another OOH Screen: Marc- Antoine de Roys

In OOH News By Bhawana Anand - May 06, 2019

The Global CEO of Kinetic drew a parallel between Mobile & OOH at the FEPE 2019 meet in Dubai

Accelerate industry transformation: Jean Charles Decaux

In OOH News By Rajiv Raghunath - May 03, 2019

While the industry’s share of ad spends at 6.7% has not declined, as has been the case with print and television, there is scope for increasing the share to 10%

‘Dynamic content can bring contextual relevance to OOH’

In OOH News By Bhawana Anand - May 03, 2019

Stephen Whyte, Global President of Posterscope, explains the advantages of dynamic content in the OOH medium