Britannia adds a dash of nostalgia to World Cup buzz

In Campaigns By Ria Banerjee - May 24, 2019

The brand’s month-long national campaign, executed by Kinetic India across India, is a celebration of its iconic line, ‘Britannia Khao World Cup Jao’ and the completion of its centenary year

MHOA asserts rooftop hoardings pose no safety hazard

In OOH News By Bhawana Anand - May 23, 2019

The industry body also maintains that digital media will not be a viable substitute for rooftop media

HP, Sharda University ride high on cab branding

In Campaigns By Pray Jani - May 23, 2019

The brands in partnership with MyHoardings.com have rolled out an extensive campaign on cabs across Pune and Hyderabad respectively

Times Now to go live on DOOH with election results

In OOH News By Ria Banerjee - May 22, 2019

The news channel partners with Bengaluru-based Armour Digital OOH to telecast live the poll results on 5 digital screens across 4 railway stations in Mumbai

Amex launches 10XwithAmex with mall branding

In Campaigns By M4G Bureau - May 22, 2019

A 3-month long campaign has been executed by GLO, the out-of-home division of Lodestar Universal McCann to promote the new offer by American Express India

‘No room for rooftop hoardings: Nidhi Choudhari’

In OOH News By Bhawana Anand - May 22, 2019

Nidhi Choudhari, Deputy Commissioner - Special, BMC shares her standpoint on the removal of rooftop hoardings in Mumbai

IKEA rolls out brand activation at Hyderabad Intl airport

In Campaigns By M4G Bureau - May 22, 2019

Executed by Kinetic India, the ‘Anglatarar’ Indo-Swedish collection from IKEA converts the frisking zone of Rajiv Gandhi International Airport into an IKEA experience zone

Vadodara Division under Western Railways invites bulk tenders

In OOH News By M4G Bureau - May 21, 2019

The contract will be awarded for a period of 5 years

Mumbai media owners baffled by BMC move

In OOH News By Bhawana Anand - May 21, 2019

Apparently they have not received any notification with regard to removal of rooftop media

Mother Dairy’s salute to mothers of India

In Campaigns By Bhawana Anand - May 20, 2019

OOH sites at key locations with high traction across Mumbai and Delhi-NCR were selected for the brand’s Mother’s Day campaign