Mumbai gears up for NBA pre-season match

In Campaigns By Pray Jani - October 01, 2019

#NBAInMyBackyard outdoor campaign trends from the Gateway of India to social media

Avery Dennison enhances customer experience at annual event

In OOH Solutions By M4G Bureau - October 01, 2019

Held in Jaipur, Aarohan 2019 showcased the extensive product portfolio through a product experience zone set up

Policy stalemate nixes Bengaluru OOH revival in festive season

In OOH News By Bhawana Anand - September 30, 2019

Large format media operators waiting endlessly for the Bengaluru Mahanagara Palike Advertisement Rules 2019 to come into effect

Coca-Cola India starts ‘World Without Waste’ drive

In OOH News By M4G Bureau - September 30, 2019

The program will impact more than 15,000 people in 43 padas around SGNP and beaches in Mumbai

PNB takes train wrap branding for long term

In Gallery By - September 27, 2019

In association with Evergreen Media, the brand has wrapped single rack train running all 7 days

Uber’s new campaign all set for 360 degree launch

In Gallery By - September 27, 2019

The brand’s new 360 campaign will be live across all formats

Canon Cameras new OOH campaign to inspire Young People ‘To Do Great’

In Gallery By - September 27, 2019

The campaign consisting of film, print, and OOH, is conceived by Dentsu One

Cosign India launches recyclable printable material

In OOH Solutions By Bhawana Anand - September 27, 2019

COTEX Textile is 100% polyester i.e. recyclable and with the finest quality, available in different sizes and supports different printing technologies

DOOH content followed by ads 5.1x more engaging: Ocean study

In Digital OOH By Rajiv Raghunath - September 27, 2019

Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement

HP’s Santosh Nair quits

In OOH News By Mohit Manghani - September 26, 2019

Santosh Nair, handling the position of Country lead and Category Manager of HP’s India region steps down from his position.