‘User engagement must lead to user sustenance’

In OOH News By Bhawana Anand - November 08, 2019

Dr. Kushal Sanghvi, Country Lead - India, Integral Ad Science explains that personalisation is must to go beyond user engagement

Titan taps premium airport media to showcase latest Eponymous collection

In Campaigns By M4G Bureau - November 08, 2019

The high decibel campaign was devised to announce the Nebula series enthusiastically with a prominent effect

Srishti is Lead Sponsor of 2nd Transit Media Talks to be held in Mumbai on Feb 6, 2020

In OOH News By M4G Bureau - November 07, 2019

The conference will direct focused attention on media investment opportunities in the transit space, tech adoption and management, media planning, creative expressions, among others; Sapphire Media Services is the ‘Powered By’ sponsor of the conference

Brands celebrate Diwali across Mumbai Airport

In OOH News By M4G Bureau - November 07, 2019

Times OOH created a 360-degree presence within Mumbai airport, coupled with 100 minutes + dwell time at the terminals maximised the recall for the festival.

Ormax Media launches measurement tool for ambient advertising

In OOH News By Pray Jani - November 07, 2019

The media consulting and analytics firm has developed a software that offers real-time audience measurement solutions

Platinum Outdoors brings an innovative solution to drive sales

In Campaigns By Pray Jani - November 06, 2019

The agency promotes their client, VIP Industries with an impossible offer on return flights, using an eye-catching media

Clear Channel Outdoor, Broadsign partnership expands access to U.S. pDOOH Inventory

In OOH News By M4G Bureau - November 06, 2019

Ad Tech integration opens DOOH Programmatic pipes more broadly to digital buyers, helps brands execute more efficient and measurable Omnichannel campaigns

SABIC’s maiden global campaign commits for collaboration and innovation

In OOH News By M4G Bureau - November 06, 2019

Handled by Glo - Out of Home Division of Lodestar Universal McCann in India, the campaign was displayed across Airport & Corporate Hubs

Bodycare International to roll out seasonal branding with new ambassador

In OOH News By M4G Bureau - November 05, 2019

Bollywood diva Shilpa Shetty Kundra came on board as a brand ambassador will be seen 360-degree media campaign slated to launch in coming months

Moving Walls partners Nigeria’s ICL to launch location intelligence platform in the region

In Digital OOH By Rajiv Raghunath - November 05, 2019

AI-powered Moving Audiences ingests location data from several sources - social, traffic, smartphone movement, and proprietary IoT sensors to deliver a powerful planning and buying solution for offline media